SEO Specialist / Senior SEO Specialist - GEO/SEO Focus

A leading digital agency in Surry Hills who are looking for an SEO / Senior SEO Specialist to join their growing organic search team.

This is a excellent opportunity for someone with a strong foundation in traditional SEO who is already embracing the evolution of search across GEO, AEO and AI driven search .

- Salary up to $100K + Super and $120K + Super for the Senior Specialist
- Surry Hills office - Hybrid, 2 days per week
- Work across SEO, GEO & AEO
- Established portfolio of exciting clients
- Agency environment with strong career progression
- Opportunity to work at the forefront of AI Search and LLM optimisation

WHO ARE WE?

We’re an established digital agency working with a diverse portfolio of ambitious Australian brands. SEO remains a core part of what we do, but search is changing quickly. We're investing heavily in how brands appear across Google, AI Overviews, ChatGPT, Gemini and other generative and answer-led search experiences . We're looking for someone who understands the fundamentals of SEO but is equally excited about where organic search is heading.

WHAT WILL YOU BE DOING?

You’ll work across a portfolio of clients, developing and executing organic search strategies designed for both traditional search engines and emerging AI-driven discovery .

You’ll be responsible for:

- Developing and executing SEO strategies across multiple client accounts




- Conducting technical SEO audits and identifying opportunities for improvement
- Keyword research, competitor analysis and content optimisation
- Working across on-page, off-page and technical SEO
- Developing GEO and AEO strategies to improve visibility within AI-generated and answer-led search results
- Optimising content and site structures for LLMs, AI Overviews and generative search experiences
- Identifying opportunities around entities, structured data, topical authority and conversational search
- Monitoring organic performance and producing actionable client reporting
- Working alongside content, development, paid media and strategy teams
- Keeping ahead of developments across Google Search, AI Search, GEO and AEO

WHAT YOU NEED...

- 3+ years' SEO experience , ideally within a digital or media agency
- Strong understanding of technical, on-page and off-page SEO
- Hands-on experience with tools such as GA4, Google Search Console, Screaming Frog, Ahrefs and/or SEMrush
- Knowledge and practical understanding of GEO and AEO
- A genuine interest in AI Search, LLMs and the changing search landscape
- Experience developing SEO strategies and presenting recommendations to clients
- Strong analytical skills with the ability to turn data into actionable insights
- Confident communication and client management skills
- Someone curious, commercially minded and keen to stay ahead of where search is heading

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📌 SEO Specialist (City of Sydney)
🏢 Searchability®
📍 City of Sydney