Job Description
An established Australian architectural lighting brand is looking for a commercially minded B2B Marketing Specialist to join its Sydney team.
The business delivers high-quality, design-focused lighting solutions across residential, hospitality, commercial and architectural projects, working closely with architects, interior designers, lighting designers, builders, developers and electrical contractors.
This is a hands-on opportunity for a marketer who understands that B2B marketing is about more than social media.
You'll play a key role in building brand awareness, generating qualified leads, strengthening relationships across the design community and supporting business growth.
Key Responsibilities
Develop and deliver B2B marketing strategies targeting architects, interior designers, lighting designers, developers and other key industry professionals.
Lead digital marketing across Google Ads, SEO, LinkedIn, Instagram, email marketing and CRM, using data and ROI to continually improve performance.
Create engaging brand and project content across the website, social media, EDMs and marketing materials, including project case studies, photography and video.
Support CPD presentations, designer events, showroom activations, product launches and industry partnerships,



identifying opportunities to increase specification and generate current business.
Skills & Experience
2-3+ years' marketing experience, ideally within architecture, lighting, interiors, construction, property or another design-led industry.
Strong understanding of B2B marketing, digital campaigns and lead generation, with experience across Google Ads, SEO, GA4 and LinkedIn.
Excellent written and verbal communication skills, with the ability to create compelling content and communicate confidently with architects, designers and industry professionals.
Commercially minded, creative and highly organised, with the ability to work independently, manage multiple projects and take ownership in a growing business.
Culture & Benefits
Join an ambitious and growing Australian design brand with the opportunity to make a real impact on its market presence.
Work closely with management and sales, seeing your marketing activity translate directly into leads, projects and business growth.
Enjoy a varied, hands-on role with genuine ownership across brand, digital, content and industry marketing.
$90,000-$110,000 + Super + Performance Bonus, with genuine opportunities to develop alongside the business.
REFERENCE: Melinda Bates #*****

📌 Marketing Specialist (New South Wales)
🏢 Bespoke Careers
📍 New South Wales