Established in ****, Florabelle Living has grown into one of Australia's leading innovators in homewares wholesale.
We offer an exclusive, design-led range of high-quality products spanning artificial flowers, plants and trees; designer lighting; furniture; homewares; décor; marble accents; home textiles; outdoor furniture; pots and planters; and seasonal collections including Christmas lighting and décor.
Our success is built on strong wholesale and commercial partnerships and a steadfast commitment to service excellence, supported by a nationwide network and a passionate team that genuinely loves what we do.
About the Role
This is a newly created, high-impact role for a commercially minded and design-savvy business development professional.
As Business Development Manager — NSW, you will be responsible for identifying, approaching and converting commercial development and design opportunities across NSW, placing Florabelle Living products at the heart of some of the most exciting property and interiors projects in the state.
This is a proactive, outbound-led role.
You will build relationships with developers, interior designers, procurement managers, aged care operators, commercial fit-out specialists and project managers — bringing our complete product offer to commercial clients who need furniture, homewares, decorative trees, outdoor furniture, pots and planters at scale.
You will represent a brand with 40+ years of heritage, a trusted product range, and the supply capability to service large-scale commercial projects from concept through to delivery.
Target Commercial Sectors
You will actively prospect and develop relationships across the following sectors in NSW:
Build to Rent (BTR)
Managed Apartments
Co-living Developments
Commercial Offices
Co-working Spaces
Aged Care Facilities
Retirement Living
Hotel & Hospitality
Display Suites
Property Developers
Key Responsibilities
Business Development & Sales
Proactively identify and pursue recent commercial opportunities across NSW's development, design and facilities sectors
Build and maintain a robust pipeline of commercial project leads through cold outreach, networking, referrals and industry events
Develop trusted relationships with interior designers, architects, procurement managers,



property developers and facilities operators
Present Florabelle's product range with confidence, tailoring solutions to project scope, specification requirements and budget
Prepare and deliver compelling commercial proposals, quotes and presentations
Achieve agreed revenue targets, new client acquisition KPIs and pipeline benchmarks
Sector & Market Expertise
Develop deep knowledge of your target sectors — understanding procurement cycles, project timelines, specification processes and key decision-makers
Stay across the NSW commercial property pipeline — including DA approvals, build-to-rent announcements, aged care developments and major fit-out projects
Attend industry trade events, networking functions and design expos to build profile and generate leads
Represent Florabelle Living at major design and commercial property events relevant to the NSW and broader national market
Product Knowledge & Specification
Develop expert knowledge of Florabelle's complete product range including furniture, decorative trees and plants, homewares, outdoor furniture, pots and planters
Work with clients to specify appropriate products for projects, including volume requirements, lead times, customisation options and installation considerations
Collaborate with the Product and Creative teams to ensure the commercial offer is appropriately packaged and presented for each sector
Provide market feedback to inform future product development and range direction
Account Management & Relationships
Manage and grow a portfolio of commercial accounts, ensuring exceptional service and repeat project engagement
Work closely with internal Customer Service, Logistics and Operations teams to ensure seamless project fulfilment
Maintain accurate records of prospects, clients and pipeline activity in CRM
Provide regular reporting on sales activity, pipeline status and market insights to the National Sales Manager




What We Are Looking For
Experience
Minimum 3–5 years' experience in a business development, commercial sales or account management role
Proven track record of proactive new business development — not order-taking, but genuinely hunting for opportunities
Experience selling into commercial sectors such as property development, interior design, aged care, hospitality, facilities management or building/construction
Exposure to homewares, furniture, décor, outdoor living, or related product categories is highly valued
Experience working with interior designers, architects or specification consultants is an advantage
Skills & Attributes
A natural relationship builder — warm, credible and persistent
Strong commercial acumen with the ability to understand project budgets, timelines and procurement processes
Confident presenter and communicator — able to pitch to a single designer or a developer's board of directors
Self-motivated and results-driven with a hunter mentality and the discipline to manage your own pipeline
Design-aware — you don't need to be an interior designer, but you need to understand and appreciate quality and aesthetics
Highly organised with excellent time management across a large territory and varied client base
Proficient with CRM tools, Microsoft Office and comfortable with digital communication
What We Offer
Benchmarked to experience and market rate
Uncapped commission structure
Rewarding performance on new and existing commercial accounts
Vehicle allowance or company car
To support territory coverage across NSW
Staff pricing across the Florabelle range
A genuine product range to sell
40+ years of product credibility and supply capability
Be part of building a new commercial channel for a growing business
How to Apply
If you are a commercially driven, relationship-focused professional who knows how to open doors and close deals in the built environment, we want to hear from you.
Please submit your CV and a cover letter outlining your relevant commercial sector experience and why you are excited about this opportunity to ******
Applications are reviewed on a rolling basis.
Early applications are encouraged.
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📌 Business Development Manager Nsw & Victoria (New South Wales)
🏢 Florabelle Living Group
📍 New South Wales