Job Description
Area Sales Representative /
Business Development Manager
Foodservice Sales - Newcastle, Hunter, Mid North Coast & Central Coast
Who We Are
For over 30 years, Good Food Distributors supplies chefs, hospitality venues, healthcare and retailers across Newcastle, the Hunter, Mid North Coast and Central Coast.
Alongside meat and smallgoods, our range includes cheese, seafood, frozen foods, coffee, beverages, boutique wines and spirits.
Customers rely on us for quality products, reliable service and practical food solutions.
About The Role
Food knowledge and recent business drive are central to this role.
We're looking for a motivated sales professional who is ready to get out on the road, knock on doors, and turn prospects into customers.
The role has a major focus on increasing sales of our premium meat and small goods ranges.
Key Responsibilities
Develop andmaintainstrong relationships with existing and potential clients across the Newcastle,Hunter, Mid North & Central Coast areas with a focus on pubs, bistros, clubs, hospitals, aged care facilities, government-run foodservice sites, and retail outlets including IGA.
Actively prospect for new customers through door knocking, cold calling, referrals and regular face-to-face visits.
Work with chefs, venue owners and buyers to recommend suitable products, cuts, specifications, pack sizes, and ranges.
Grow existing accounts by identifying additional products and categories that suit each customer's business.
Build and manage a strong pipeline, prepare tailored quotes, follow up consistently, and achieve sales targets.




Monitor local market and competitor activity and share opportunities with the wider sales team.
What You'll Bring
Proven experience in business development, sales and account management.
Strong food and product knowledge; meat and smallgoods sales experience is highly regarded.
A proactive and resilient new business mindset, with the confidence to walk into prospective businesses and start conversations.
Driven to work towards targets, open new accounts and increase sales rather than wait for leads to come to you.
Strong communication, negotiation, rapport-building, and follow-up skills.
What We Offer
Competitive salary package plus super and performance incentives.
Company vehicle
A supportive local team with opportunities for professional growth and development.
Staff discounts on premium products.
The Good Food Culture A
Know and Care About the Food: Take pride in our products, learn what we sell and confidently share that knowledge with customers.
Look After Our Customers: Build genuine relationships, understand their businesses and follow through on what we promise.
Everyone Pitches In: We work across sales, warehouse, deliveries and retail.
When something needs doing, we work together and get it done.
Take Ownership: Be reliable, communicate clearly and own both the job and the outcome.
If something goes wrong, help fix it.
Keep Moving Forward: Bring ideas, look for better ways of doing things and actively help our customers and the business grow.
Work Hard and Support Each Other: Our days can be busy and fast-paced, but we back one another and celebrate the wins together.

📌 Bdm / Sales Representative (New South Wales)
🏢 Good Food Distributors
📍 New South Wales