Job Description
HEAD OF MARKETING | NORTH SYDNEY | RETAIL
I'm working on a senior marketing leadership opportunity with a fast-growing Australian-owned retail business with up to 20 stores across Sydney, Melbourne and Brisbane.
This is a genuine Head of Marketing chance, reporting directly to the Retail Director and taking ownership of the broader marketing function across a growing multi-site retail business.
The opportunity
Market-competitive salary + bonus
North Sydney | 5 days onsite
Leadership role | Growing team
Local area marketing is a key focus
The business is heavily driven by physical retail, shopping centres and local catchments, with a strong focus on strengthening local area marketing and driving store traffic.
DAY TO DAY
You'll be responsible for:
Owning the overall marketing strategy across the store network
Developing and executing local area marketing campaigns across shopping centres and retail precincts
Building relationships with shopping centre teams, local stakeholders and retail partners
Developing initiatives that increase store visitation, customer acquisition and revenue
Leading retail campaigns, activations, promotions and customer experiences
Managing and mentoring a small marketing team across Marketing, CRM, eCommerce and Design




Providing strategic direction across the digital functions, with dedicated specialists managing these areas
Briefing and managing external agency partners, ensuring activity is commercially aligned and delivering ROI
Working closely with the Retail team across the store network to align marketing activity with trading priorities
Using customer, campaign and store performance data to identify opportunities and improve results
Managing marketing budgets, reporting and commercial KPIs
Bringing greater structure, strategy and leadership to the marketing function as the business continues to grow
THE RIGHT BACKGROUND
This role would suit an experienced retail marketing leader who is ready to take ownership of the marketing function and have a direct impact on store traffic, customer acquisition and commercial growth.
The key requirement is strong shopping centre / local area marketing experience.
You'll need to understand how to market to local catchments, work with shopping centre partners and drive customers into physical retail stores.
Experience across multi-site retail, shopping centres, precinct marketing or destination marketing will be highly relevant.

📌 Head Of Marketing (New South Wales)
🏢 Tshr
📍 New South Wales