Role title
Marketing Officer - Buyer Product
Department
Marketing / Buyer Product Marketing
Location
Accra, Ghana, with travel to buyer meetings, trade events, partner locations, fulfilment centres and other operating markets as required
Grade
Officer-level role; final internal grade and band subject to the approved job-grading framework
Reports to
Marketing Manager
Direct reports
Marketing Interns assigned to the Buyer Product portfolio
PRIMARY MANDATE
Execute measurable digital, performance, growth and product-marketing strategies that grow qualified awareness, lead generation, verified sign-ups, activation, adoption and retention for CF Buyer, while giving the Marketing Manager and Sales team reliable visibility and control over campaign performance and lead conversion.
Detailed responsibilities




Buyer marketing planning and campaign execution
Segmentation, account targeting and buyer insight
Digital, performance, account-based and growth marketing
Lead management, Sales coordination and pipeline visibility
Product activation, lifecycle engagement and retention
Content, thought leadership and sales enablement
Events, partnerships and market activation
Analytics, reporting and continuous improvement
Intern supervision, budget, data and marketing controls
Required experience, qualifications and technical capabilities
Required experience
Qualifications
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