Job Description
Drive category growth based on motivating category insights
Leading FMCG Company - Work with some of Australia's most loved brands
About the Prospect
Currently we are seeking a Senior Category Manager to join our Grocery business which includes Spreads, Oils, Flavour Enhancers & In Home Baking portfolios.
Working on many of our household brands Praise, MeadowLea, White Wings, Pampas & CSR Sugar just to name a few.
This role is responsible for leading the category strategy and customer relationship between Goodman Fielder and retail partners to drive long term profitable growth of our business.
Specifically, you will:
Be category expert and lead for the GF business, with deep knowledge and understanding of the category and competitive landscape across the Retail and Foodservice channels
Develop and embed Category Strategy to drive long term sustainable growth opportunities and category health across the Retail and Foodservice channels
Translate category, portfolio and brand insights into growth opportunities for GF
Support teams to deliver key range review milestones & outcomes
Support Portfolio & Marketing, Retail Sales and Foodservice Sales functions to successfully bring NPD and key activations to market
Lead price and promotion strategy in collaboration with RGM function
Lead and develop 1 direct report
What you will need
5+ years at Category Manager position in FMCG environment




2+ years at National Account Manager position in FMCG environment (optional)
Tertiary qualification in related field
Proficiency across IRI (Aztec), Quantium, Microsoft 365 and Unify platforms
High level of Strategic thinking, being able to translate internal and external insights into compelling stories and action plans
Demonstrated experience in developing robust category strategy that connects internal profitable growth with external category growth and development.
End to end value chain thinking - You understand the end to end functional interdependencies and commercial levers to optimise activities and decisions
Strong internal and external stakeholder management (essential)
Why Goodman Fielder
At Goodman Fielder, we're proud to make some of Australasia's most loved food brands — the kind people grow up with and keep coming back to.
When you join us, you're not just building brands, you're helping shape everyday moments for millions of consumers.
Make real impact with iconic brands - Work on some of Australasia's most loved food brands, with real ownership and the chance to see your work land in market
Flexibility meets career growth - Enjoy hybrid working and flexible ways of working
A culture that invests in you - Join a supportive, collaborative team that values curiosity, backs development, and builds future leaders

📌 Senior Category Manager Sofe (Sydney)
🏢 Goodman Fielder
📍 Sydney