Job Description
Mater Foundationare looking for aMarketing Specialistto join the team!
Thispermanent,full-timerole will be based at ourNewsteadoffice.
This is an exciting opportunity to lead the marketing delivery of a portfolio of community fundraising campaigns while playing a key role in shaping and optimising supporter communications through email marketing, audience segmentation, personalisation and marketing automation.
The portfolio currently includes iconic fundraising campaigns such as the Noosa Triathlon, Smiddy Cycle Challenge and the Brisbane to Gold Coast Cycle for Cancer, together with a range of community fundraising initiatives that engage supporters and drive fundraising outcomes.
Reporting to the Senior Marketing Manager, Digital & Campaigns, you'll work closely with stakeholders across Mater Foundation to coordinate campaign activity, manage priorities and deliver high-quality marketing outcomes that strengthen supporter engagement and fundraising performance.
A significant focus of this role is the planning, development and execution of targeted email marketing campaigns and automated supporter journeys.
Leveraging data insights, audience segmentation and personalisation, you'll deliver relevant and engaging communications that support acquisition, participation, fundraising, retention and long-term supporter loyalty.
This is an exciting opportunity for someone who enjoys taking ownership of campaigns, building strong stakeholder relationships and combining strategic thinking with hands‐on execution.
We're looking for a marketer who is equally comfortable developing campaign plans as they are building email journeys, analysing performance metrics and identifying opportunities to continuously improve the supporter experience through data‐driven marketing.
Salary: Commensurate with experienceplus superannuation andaccess to not-for-profit salary packaging up to $15,900+access to many staff perks!
What you'll be doing
Lead the marketing strategy and delivery of assigned community fundraising campaigns
Build strong relationships with internal stakeholders across Corporate & Community Engagement, Marketing and Business Support
Develop and deliver email and SMS campaigns through Braze, including audience segmentation, journey mapping and automation
Lead year‐round supporter email engagement and stewardship activity to strengthen retention and email deliverability
Develop and schedule organic social media content across Facebook and Instagram




Develop campaign website copy and content to support campaign rollout
Create digital marketing assets in Canva for email, social media and website
Manage campaign plans, timelines and dependencies to keep activity on track
Monitor campaign and channel performance, providing insights and recommendations to improve results
Contribute to a collaborative and high‐performing team culture
About you
You're a highly organised marketer who enjoys taking ownership of campaigns and seeing them through from planning to execution.
You're comfortable balancing strategy with hands‐on delivery and you thrive in a fast‐paced environment where relationship building, collaboration and attention to detail are key to success.
You bring a robust understanding of direct supporter communications and enjoy creating engaging customer journeys that drive participation, fundraising and retention outcomes.
Whether developing an email campaign, planning organic social activity or reviewing campaign performance, you're equally comfortable thinking strategically and rolling up your sleeves to deliver.
You'll be someone who enjoys working across multiple campaigns and stakeholder groups, bringing structure, organisation and a solutions‐focused mindset to everything you do.
Most importantly, you're passionate about creating meaningful supporter experiences and motivated by the opportunity to contribute to a purpose‐driven organisation making a genuine difference in the community.
You'll bring:
Minimum five years' experience in a marketing, digital marketing or campaign management role
Experience using a marketing automation platform to develop and deliver email and SMS communications (Braze preferred)
Experience developing customer or supporter journeys, audience segmentation and automation workflows
Experience managing organic social media content and campaigns
Strong stakeholder management and relationship‐building skills
Strong campaign management and organisational capability, with the ability to manage multiple priorities and deadlines
Experience analysing campaign and channel performance and translating insights into action




Strong written communication skills and experience developing content across digital channels
Experience using Canva or similar design platforms to create marketing assets
Tertiary qualification in Marketing, Communications or a related discipline
Experience within fundraising, philanthropy, not‐for‐profit, healthcare or higher education sectors will be highly regarded
Mater is Queensland's largest not‐for‐profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 13 hospitals.
We're leaders in healthcare, education, fundraising & philanthropy and research — and it's our people who make the difference.
We're looking for passionate individuals to join our team and help shape the future of care.
At Mater, you'll be part of a purpose‐driven organisation that values innovation, compassion, and excellence.
Increase your take‐home pay with generous salary packaging options, including meal and entertainment benefits
Grow your career with access to industry‐leading training and professional development through Mater Education
Wellbeing support through our Employee Assistance Program and on‐site pastoral care teams
Access a range of health and wellbeing services with a corporate discount on private health insurance
Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
Stay active with unlimited access to discounted gyms via the Fitness Passport program
Convenient, discounted on‐site parking
Enjoy great food with reduced prices at our campus cafés and coffee spots
Join Queensland's Largest and Most Creative Not‐for‐Profit Healthcare Team.
Be part of something bigger.
Make your move with Mater.
#GetBetterWithMater
Applications close Sunday 13 October ****–please note, we may contact applicants prior to the closing date, Direct applications only — we are not engaging recruitment agencies at this time.
All successful candidates may be required to complete pre‐employment checks (including criminal history, working rights, medical and working with children checks).
Mater offers a safe, supportive, flexible and inclusive workplace where everyone is valued.
We welcome applications from people of all backgrounds and abilities.
Visit our Reconciliation webpage.
Mater ensures all children have an environment suitable for their safety and wellbeing through proper supervision and safeguarding practices.

📌 Marketing Specialist (Queensland)
🏢 Mater Group
📍 Queensland