Job Description
Marketing & Growth / Ecommerce Manager
Aussie Fitness Equipment
Buderim, Sunshine Coast QLD
About Us
Aussie Fitness Equipment is one of Australia's fastest-growing fitness equipment retailers, supplying premium home and commercial gym equipment across Australia.
We're a family-owned business with big ambitions.
Over the past year we've invested heavily in our e-commerce platform, digital marketing and content creation, and we're looking for the right person to take our marketing to the next level.
If you're passionate about marketing, enjoy taking ownership and want to work in an industry that genuinely helps people improve their health and wellbeing, this could be the opportunity you've been looking for.
About the Role
As our Head of Marketing & Growth, you'll own and lead every aspect of our marketing function.
From managing high-performing Meta and Google Ads campaigns through to SEO, Shopify optimisation, email marketing and social media, you'll be responsible for driving brand awareness, increasing online sales and identifying new growth opportunities.
This is a hands-on role.
While you'll be responsible for strategy, you'll also enjoy getting involved in execution.
That includes creating engaging content for our social channels and advertising campaigns.
We're not looking for a professional videographer or photographer, we're looking for someone who understands what performs online and can consistently create high-quality, authentic content that converts.
If you're someone who enjoys analysing data, testing new ideas, moving quickly and seeing the direct impact of your work, you'll thrive in this role.
Key Responsibilities
Manage and optimise Meta advertising campaigns
Manage and optimise Google Ads campaigns
Drive continual growth in ROAS, revenue and customer acquisition




Manage and optimise our Shopify website
Lead and execute our SEO strategy
Create and manage Omnisend email campaigns and marketing automations
Plan, create and publish content across Instagram, TikTok and YouTube
Film and edit engaging short-form content for paid advertising and organic social media
Develop and execute promotional campaigns and product launches
Monitor website performance and improve conversion rates
Analyse marketing performance and provide regular reporting and recommendations
Identify new opportunities to grow the Aussie Fitness Equipment brand
About You
A minimum of 2 years' proven experience managing both Meta Ads and Google Ads accounts
A demonstrated history of delivering measurable growth and successful campaign performance
Strong understanding of ecommerce marketing
Experience working with Shopify
Knowledge of SEO best practices
Experience with an email marketing platform such as Omnisend
The ability to create engaging photo and video content suitable for paid advertising and social media
Experience editing short-form video
Strong analytical skills and confidence interpreting campaign performance
Excellent organisational and time management skills
The ability to manage multiple projects and work independently
How Success Will Be Measured
We believe in setting explicit expectations from day one.
Your success will be measured by your ability to deliver real business growth,



including:
Improving return on ad spend (ROAS) across Meta and Google campaigns
Increasing online sales while maintaining efficient customer acquisition costs
Driving growth in website traffic, conversion rates and revenue
Continually testing and optimising new creatives, audiences and marketing strategies
Growing our organic reach and engagement across social media channels
Improving search visibility and organic traffic through SEO
Delivering email campaigns that generate strong engagement and sales
Providing clear, data-driven reporting with actionable insights
Identifying and implementing new opportunities to grow the business
Why Join Aussie Fitness Equipment?
Salary: $80,000–$90,000 per annum + superannuation (pro rata for part-time hours).
Part-Time with Opportunity to Increase Hours
This position will initially be offered on a part-time basis, with the opportunity to increase to full-time hours over time.
The role is approximately 5 hours per day, Monday to Friday, with flexibility around start and finish times.
This position would be well suited to someone looking for consistent daytime hours and flexibility, with the potential to increase their hours as the business grows.
Lead the entire marketing function with genuine ownership and autonomy
Work directly with the business owners and help shape the future of a rapidly growing brand
A fast-paced environment where your ideas are encouraged and your results are recognised
Be part of an industry that's passionate about health, fitness and helping people achieve their goals
Work on the beautiful Sunshine Coast from our Buderim showroom and office
Join a supportive, family-owned business with ambitious plans for continued growth

📌 Marketing & Growth Manager (Queensland)
🏢 Aussie Fitness Equipment
📍 Queensland