Job Description
Join a well‐established residential builder and take ownership of content across digital, social, CRM and creative channels.
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Are you a creative and commercially minded Content Manager who enjoys having ownership of the full content lifecycle?
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This is an opportunity to join a well‐established residential builder and play a key role in shaping how the brand communicates with customers across social media, email, CRM, website, digital advertising and print.
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Reporting to the Head of Marketing, you'll be responsible for developing and delivering engaging content that strengthens brand awareness, supports lead generation and improves the customer experience.
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About the Role
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This is a hands‐on content role where you'll have the opportunity to combine content strategy, copywriting, creative production, social media, CRM and analytics.
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You'll be responsible for planning and delivering an integrated content calendar, creating engaging content across multiple channels and using performance data to continually improve what you produce.
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Key responsibilities include:
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Develop and manage an integrated content calendar aligned with marketing and business priorities
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Create, publish and optimise content across social media, email, website, CRM, advertising and print
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Develop customer‐focused content that drives brand awareness, engagement and lead generation
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Create editorial, promotional and corporate content including project case studies, award submissions and media materials
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Manage social media content, scheduling and optimisation
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Build and deploy email communications, nurture campaigns and customer updates through CRM and marketing automation platforms
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Support website content updates and maintain consistent digital content
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Create marketing assets across digital, print and point‐of‐sale channels
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Use your copywriting and graphic design skills to bring campaigns and content to life
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Coordinate photography,



videography and other content production projects from briefing through to delivery
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Manage external creative suppliers including photographers, videographers and designers
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Maintain the digital asset library and ensure content is organised and accessible
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Monitor content performance and use engagement, website traffic, lead generation and conversion data to identify opportunities
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Continually improve content workflows, processes and campaign effectiveness
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About You
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My client is looking for a creative, hands‐on Content Manager who can combine great content with a solid understanding of the customer journey and commercial outcomes.
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You'll ideally have:
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Proven experience creating, publishing and optimising content across multiple owned channels
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Strong CRM and email
marketing/automation
experience
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Experience working with Salesforce, Pardot or a comparable CRM platform
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Strong graphic design capability, including hands‐on experience with Adobe InDesign
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Experience managing integrated campaigns across paid, owned and earned channels
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Excellent copywriting and communication skills
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Strong attention to detail and an understanding of brand consistency
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A data‐driven mindset, with the ability to use performance insights to improve content
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The ability to manage multiple projects, deadlines and external suppliers
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A genuine interest in digital marketing, social media and emerging content trends
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A degree in Communications, Business or Commerce with a Marketing major is desirable.
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Why Join?
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This is a great opportunity to take ownership of content within an established residential building business and work across a broad range of marketing channels.
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You'll have the opportunity to make a genuine impact on the brand, customer experience and marketing performance while working closely with the Head of Marketing and wider business.
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If you're a creative Content Manager who loves combining storytelling with strategy, we'd love to hear from you.

📌 Content Manager (New South Wales)
🏢 Mckinnel Associates
📍 New South Wales