Job Description
Join a rapid-growing beauty and cosmetics company across our professional and consumer brands.
n
We're looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.
n
This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.
n
Join a fast-growing beauty and cosmetics company across our professional and consumer brands.
n
We're looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.
n
This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.
n
What You'll Be Doing
n
n
Set up and optimise online customer automations across the complete customer lifecycle.
n
Build and manage Klaviyo email and SMS flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP and loyalty.
n
Use customer data to build meaningful audience segments and deliver personalised communications based on behaviour, purchase history, engagement and customer type.
n
Develop and implement strategies to improve customer engagement, retention, loyalty, repeat purchase rate and lifetime value (LTV).
n
Set up customer tracking, tagging and segmentation to better understand online customer behaviour and purchasing patterns.
n
Track and improve new vs returning customers, repeat purchase rate, LTV, AOV, retention and customer acquisition.
n




Build different customer journeys for our B2B professional beauty and B2C cosmetics customers.
n
Manage and optimise Klaviyo and Shopify Plus integrations.
n
Audit our current customer journey, tracking and automation setup, identify gaps and implement improvements from the ground up.
n
Use Claude and AI tools to improve automation, customer personalisation, analysis and reporting.
n
Identify opportunities to increase conversion, cross-sell, upsell and customer retention.
n
Create clear reporting showing customer behaviour, lifecycle performance and revenue generated from CRM and automations.
n
Continually test and optimise campaigns, flows, segmentation and customer journeys.
n
n
What We're Looking For
n
n
Advanced Klaviyo experience is essential.
n
Strong Shopify Plus / Shopify eCommerce experience.
n
Proven experience setting up customer automation, tracking, segmentation and lifecycle journeys.
n
Strong understanding of CRM, retention, loyalty, personalisation and customer lifetime value.
n
Ability to turn customer data into targeted audiences, personalised marketing and actionable growth strategies.
n
Experience with eCommerce analytics, attribution and customer reporting.
n
Confident using Claude and other AI tools to improve marketing and automation.
n
Commercially focused with a strong understanding of online revenue, retention and customer profitability.
n
Beauty, cosmetics or high-growth eCommerce experience is highly regarded.
n
Proactive and capable of auditing what we currently have, identifying what is missing and implementing it.
n
n
About Us
n
We operate across professional beauty and consumer cosmetics, with a strong focus on eCommerce, innovation and growth.
n
We need someone who can take ownership of our customer lifecycle — understanding our customer data, building smarter segments, automating personalised customer journeys and developing strategies that turn first-time customers into loyal, high-value repeat customers.

📌 Lifecycle Marketing Specialist Contract (Launceston)
🏢 Salon Tech Co
📍 Launceston