Job Description
We're building Australia's most trusted modern fine jewellery house - crafting deeply personal pieces that make every client feel truly known, and life's most meaningful moments unmistakably theirs. Your role is to lead the marketing that brings that vision to life.
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TMC Fine Jewellers is a family-owned business with showrooms in Brisbane, Sydney and Melbourne. We're looking for someone to lead our marketing from strategy through to execution — bringing the same level of intention to our brand as we bring to every piece we create.
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Nothing generic. Nothing for the sake of it. Just thoughtful, distinctive work that makes people feel seen and moves the brand forward.
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This is a high-trust, high-ownership role. You'll have the freedom to lead, make decisions and execute - with the expectation that you'll keep learning, refining and raising the bar as we grow.
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We're building Australia's most trusted contemporary fine jewellery house - crafting deeply personal pieces that make every client feel truly known, and life's most meaningful moments unmistakably theirs. Your role is to lead the marketing that brings that vision to life.
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TMC Fine Jewellers is a family-owned business with showrooms in Brisbane, Sydney and Melbourne. We're looking for someone to lead our marketing from strategy through to execution — bringing the same level of intention to our brand as we bring to every piece we create.
n
Nothing generic. Nothing for the sake of it. Just thoughtful, distinctive work that makes people feel seen and moves the brand forward.
n
This is a high-trust, high-ownership role. You'll have the freedom to lead, make decisions and execute - with the expectation that you'll keep learning, refining and raising the bar as we grow.
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About TMC Fine Jewellers
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We walk the journey with our clients to celebrate life's most cherished moments, crafting bespoke jewellery as unique as they are. As a family-owned business, exceptional service, ethical sourcing and impeccable craftsmanship aren't just values on a wall - they're how we actually operate. We're proud to be a destination for modern love, offering a personalised, elevated experience across our three showrooms.
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What You'll Own
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TMC's overarching marketing strategy - setting the direction, priorities and measures of success that drive both brand and commercial growth
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Campaign and launch strategy - from planning and execution through to performance analysis, ensuring every campaign informs and strengthens the next
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Revenue growth across our marketing ecosystem - including CRM, digital, paid and organic channels
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Marketing planning and accountability - bringing clarity, structure and momentum to launches, key trading periods and growth initiatives
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The in-house marketing and creative team - building capability, developing talent and creating a culture of high standards and ownership
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Marketing performance and insight - turning data into clear decisions about where we invest, what we evolve and what we do next
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Brand marketing strategy - translating TMC's positioning and creative direction into campaigns, channels and customer experiences that strengthen the brand and drive growth
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What You'll Actually Do
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Lead marketing strategy and growth
n Own TMC's annual marketing strategy, connecting brand ambition with commercial objectives. Set clear priorities, define what success looks like and translate strategy into a focused plan the team can execute against.
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Drive commercial performance
n Lead growth across CRM, digital, paid, social and organic channels, ensuring each works as part of a cohesive marketing ecosystem. Turn performance data into clear decisions about where we invest, optimise and evolve.
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Lead and develop a high-performing team
n Give people clarity on what they own, what great looks like and how their work contributes to the bigger picture. Build capability, develop talent and create a culture of accountability, confidence and high standards.
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Lead campaigns with commercial discipline
n Oversee campaign and launch strategy from planning through to execution and evaluation. Bring together creative, channel and commercial thinking to deliver work that is considered, cohesive and effective.
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Own the customer lifecycle
n Lead CRM and retention strategy across segmentation, automation and lifecycle marketing, deepening client relationships and creating meaningful reasons to return to TMC beyond the first purchase.
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Shape how TMC goes to market
n Partner closely with our Head of Brand to translate TMC's positioning and creative direction into campaigns, channels and customer experiences that are distinctive, consistent and commercially effective.
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Own marketing investment and performance
n Set and manage the marketing budget against clear objectives.



Forecast effectively, understand return on investment and bring insights to the table that influence where we go next.
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Who This Is For
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You've likely built your experience somewhere larger, whether that's an agency, a scaled ecommerce brand or a corporate marketing team, and developed a strong understanding of what great marketing looks like.
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Now, you're ready to bring that experience into a business where you can have greater ownership, move faster and see the impact of your decisions firsthand.
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This is for someone who:
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Thinks strategically and is equally energised by bringing ideas to life
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Wants to own outcomes, not simply complete activity
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Can lead and develop people while remaining close to the work
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Makes clear decisions and knows when to trust instinct and when to follow the data
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Thrives in a fast-moving, founder-led environment where you help build the structure as the business grows
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Understands that brand and commercial performance are not competing priorities
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Has high standards, strong judgement and a genuine desire to keep raising the bar
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Experience within luxury retail, premium consumer brands and/or ecommerce will be highly regarded.
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Why Join Us
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You'll join an ambitious and highly creative team where your contribution will be visible and your influence will be meaningful.
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This is an opportunity to help shape the next stage of TMC's growth, with the autonomy to build, improve and lead rather than simply inherit what already exists.
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You'll thrive here if you:
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Want to build marketing capability and systems that can scale with the business
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Enjoy being close enough to the work to shape it, while having the trust and authority to lead it
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Care equally about building brand equity and delivering commercial performance
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Value the pace, access and accountability of a founder-led business
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Want to contribute to a growing luxury brand while helping define what its next chapter looks like
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Perks & Benefits
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Competitive salary with performance-based incentives
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Genuine scope for progression as the business continues to grow
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Leadership development and the opportunity to expand your remit over time
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A supportive, commercially minded leadership team that gives you the trust to lead
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The opportunity to play a meaningful role in shaping the growth of one of Australia's emerging contemporary fine jewellery brands
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A role where the impact of your work is visible, measurable and genuinely matters
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📌 Head Of Marketing (Queensland)
🏢 TMC Fine Jewellers
📍 Queensland