Marketing Specialist | 4 Days | Flexible Hours | Hybrid | Make a Difference
Use all aspects of marketing to help more people with disability discover the support they need.
Are you a creative, data-driven marketer who enjoys turning insights into results?
We're looking for an experiencedMarketing Specialistto drive lead generation and customer acquisition.
Working closely with our Marketing and Communications Manager, you'll develop and implement marketing strategy, including search, email and websites with a strong focus on turning digital activity into leads.
You will be involved in all aspects of marketing "Go to market" strategy.
This is a part‐time role, equivalent to 4 days per week, offering genuine flexibility in how you structure your hours.
We value flexible working arrangements that support our people while meeting the needs of the role and the organisation.
The role also offers hybrid working arrangements.
You'll have the opportunity to make a real difference through your work, helping more people with disability discover Living My Way and access the supports they need to live life their way.
Why join us?
At Living My Way, you'll be part of a welcoming, values-driven organisation committed to empowering people with disability to live life their way.
We believe our people are key to our success, which is why we invest in their wellbeing, development and work-life balance.
We offer:
Competitive salary package
Hybrid working arrangementsto support flexibility and work-life balance
Flex Days, purchased leave and annual leave loading
Not-for-profit salary packagingto help maximise your take‐home pay
Ongoing learning, development and career growth opportunities
A collaborative and inclusive workplacewhere your ideas and contribution are valued
The opportunity to make a genuine differenceby helping more people with disability access the supports they need
Free on-site parkingat our Menai Head Office
A strong commitment todiversity, inclusion and empowerment
About the role
Reporting to the Marketing and Communications Manager, you'll play a key role in growing Living My Way's reach through all aspects of marketing, including digital lead generation and continuous improvement of our brand presence.




This is a hands on role that combines strategy, creativity and analytics.
You'll be responsible for identifying opportunities, developing marketing strategies and then rolling up your sleeves to put them into action.
You'll also work with our external agencies to ensure content is aligned with our strategy and brand.
You'll have the opportunity to manage and optimise our digital presence across paid and organic channels, while using data to drive smarter marketing decisions and measurable outcomes.
Key responsibilities:
Deliver lead generation and customer acquisition campaigns across digital and offline channels.
Work with our external agency to brief, review and edit blog content, ensuring it's accurate, engaging and aligned with our digital strategy.
Create engaging and accessible content for websites, email and marketing campaigns.
Support the marketing and communications team in event management, grant applications, internal and external communications, along with promotional campaigns.
Develop and implement PPC, SEO and AI optimisation strategies to improve digital visibility and generate leads.
Use analytics and other data to measure results, identify opportunities and continually improve digital performance.
Research market trends, competitor activity and audience behaviour to identify opportunities for organisational growth.
Maintain accurate data while reporting on campaign performance.
Collaborate with internal teams to strengthen customer retention and lead conversion.
About you
You don't need to know everything — digital marketing is changing too quickly for anyone to — but you do need to be someone who picks things up quickly, asks good questions and enjoys figuring things out.
You're comfortable working independently, taking ownership and getting stuck into the detail.
You're also motivated by results: you like seeing an idea work,



understanding why it worked (or didn't) and looking for ways to make it better.
You'll bring a balance of strategic thinking and practical know-how, with the ability to move from developing a strategy to implementing it and measuring the outcome.
You will also bring:
Experience in all aspects of marketing, including digital, lead generation and growth marketing, with a good understanding of how different growth channels work together
Strong understanding of Google AdWords and/ or Google Analytics
Training or experience in SEO Qualifications in Marketing, Advertising, Communications, Business or a related discipline
Strong content creation, communication, editing and stakeholder engagement skills
A data-driven mindset with the ability to measure results, analyse campaign performance and identify opportunities for improvement.
A willingness to learn, experiment and stay curious in a changing digital landscape
Ability and willingness to travel when required
You'll stand out if you also have:
Experience within the disability, community services or not-for-profit sector
Knowledge of the NDIS or human services workplace
Experience with marketing analytics, customer journey optimisation and lead conversion
An eye for engaging visual and written content
CRM experience (Salesforce would be highly regarded)
Email marketing experience (HubSpot would be highly regarded)
CMS/ website management experience (Wordpress would be highly regarded)
Canva experience
AI optimisation training or experience
Experience developing digital marketing strategies
Experience creating accessible and inclusive digital content
About us
Living My Way is a trusted, member-based not-for-profit organisation with over 30 years' experience supporting people with disability to live independently with choice and control.
We are committed to delivering high-quality services while empowering people with disability to achieve their goals and live life their way.
Our commitment to inclusion
Living My Way is committed to being an inclusive employer and welcomes applications from people of all backgrounds and experiences.
Applications close: Friday 4 September ****
No agencies.
#J-*****-Ljbffr

📌 Marketing Specialist (Sydney)
🏢 Living My Way
📍 Sydney