Job Description
The Social Media Content Producer is an experienced, hands-on production role responsible for the organic content across Instagram, TikTok and Reels.
Reporting directly to the Director, you will take ownership of an established portfolio of boutique client accounts from day one, lead on-location shoots end to end, and set a creative benchmark that keeps the agency's work sharp, current and genuinely engaging.
You will work side by side with the senior creative as a peer, someone to trade techniques with, learn from and teach in equal measure, while the Director focuses on client strategy and new service lines.
In a small, tight-knit team your output goes live directly with paying clients, and your work will be visible, measurable and owned.
Key responsibilities
Plan, shoot and edit short-form video content for Instagram Reels, TikTok and Stories, working to each client's brand voice and content pillars
Lead photography and video production on location at client shoots, events and product launches, directing clients and talent with confidence
Edit raw footage into polished, on-trend formats using CapCut, Adobe Premiere Pro or equivalent tools
Write engaging captions, hooks and calls to action that match each client's tone
Build and maintain a weekly content calendar for your portfolio using the internal scheduling system
Own the day-to-day content delivery for an established portfolio of boutique clients, operating with a high degree of autonomy
Build direct, trusted relationships with clients through proactive updates,



clear delivery and reliable execution
Respond to client requests and feedback via agreed communication channels within standard response times
Track content performance metrics (reach, engagement, saves, shares) across your client portfolio
Own the content performance story in monthly client reports, with data and commentary that clients can act on
About you
3 or more years producing social media content at an agency or in-house, with a strong portfolio of recent work (Essential)
Experience shooting and editing short-form video for Instagram Reels and TikTok (Essential)
Experience managing content and relationships for multiple brands or clients simultaneously (Essential)
Experience leading on-location shoots with clients, talent or brand product (Essential)
Current Instagram, TikTok and Reels best practices, platform conventions and algorithm dynamics (Essential)
Mobile-first content production workflows, including shooting on phone and editing in CapCut or similar (Essential)
Photography and video composition fundamentals (Essential)
Robust visual eye and an intuitive sense of what works on each platform (Essential)
Clear written communication for captions, briefs and client updates (Essential)
Ability to work to deadlines across multiple client accounts at once (Essential)
About us
The Socialette is a creative agency known for organic content across Instagram, TikTok and Reels.
This is the agency's second senior creative seat, created as the client book grows past capacity.

📌 Social Media Content Producer (New South Wales)
🏢 The Socialette
📍 New South Wales