Join a fast-growingbeauty and cosmetics companyacross our professional and consumer brands.
We're looking for an experiencedeCommerce, CRM & Lifecycle Marketing Specialistto take ownership of our online customer journeys, automation, tracking, segmentation and retention.
This is a hands-on role.
You will be responsible forsetting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.
Join a fast-growingbeauty and cosmetics companyacross our professional and consumer brands.
We're looking for an experiencedeCommerce, CRM & Lifecycle Marketing Specialistto take ownership of our online customer journeys, automation, tracking, segmentation and retention.
This is a hands-on role.
You will be responsible forsetting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.
What You'll Be Doing
Set up and optimiseonline customer automationsacross the complete customer lifecycle.
Build and manageKlaviyo email and SMS flowsincluding welcome, abandoned cart, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP and loyalty.
Usecustomer data to build meaningful audience segments and deliver personalised communicationsbased on behaviour, purchase history, engagement and customer type.
Develop and implement strategies to improvecustomer engagement, retention, loyalty, repeat purchase rate and lifetime value (LTV).
Set up customertracking, tagging and segmentationto better understand online customer behaviour and purchasing patterns.
Track and improvenew vs returning customers, repeat purchase rate, LTV, AOV, retention and customer acquisition.
Build different customer journeys for ourB2B professional beauty and B2C cosmetics customers.




Manage and optimiseKlaviyo and Shopify Plusintegrations.
Audit our current customer journey, tracking and automation setup, identify gaps andimplement improvements from the ground up.
UseClaude and AI toolsto improve automation, customer personalisation, analysis and reporting.
Identify opportunities to increase conversion, cross-sell, upsell and customer retention.
Create clear reporting showingcustomer behaviour, lifecycle performance and revenue generated from CRM and automations.
Continually test and optimise campaigns, flows, segmentation and customer journeys.
What We're Looking For
Advanced Klaviyo experience is essential.
Robust Shopify Plus / Shopify eCommerce experience.
Proven experience setting upcustomer automation, tracking, segmentation and lifecycle journeys.
Strong understanding ofCRM, retention, loyalty, personalisation and customer lifetime value.
Ability to turn customer data intotargeted audiences, personalised marketing and actionable growth strategies.
Experience with eCommerce analytics, attribution and customer reporting.
Confident usingClaude and other AI toolsto improve marketing and automation.
Commercially focused with a strong understanding ofonline revenue, retention and customer profitability.
Beauty, cosmetics or high-growth eCommerce experience is highly regarded.
Proactive and capable ofauditing what we currently have, identifying what is missing and implementing it.
About Us
Weoperate across professional beauty and consumer cosmetics, with a strong focus on eCommerce, innovation and growth.
We need someone who can take ownership of our customer lifecycle —understanding our customer data, building smarter segments, automating personalised customer journeys and developing strategies that turn first-time customers into loyal, high-value repeat customers.
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📌 Lifecycle Marketing Specialist Contract (Sydney)
🏢 Salon Tech Co
📍 Sydney