Job Description
Fractional eCommerce Manager City Chic Sydney, NSW, AU
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Job Description
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City Chic is looking for an experienced fractional eCommerce Manager to join our digital team and help drive the day-to-day performance of our online business.
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This isn't a traditional full-time role. We're looking for an experienced eCommerce operator who can step in 3-4 days per week, quickly get across the business, and take genuine ownership of online trade, optimisation and execution.
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You'll work closely with our eCommerce, CRM, Digital Marketing, Creative and Merchandising teams to make sure our sites are trading hard, presenting brilliantly and converting every opportunity.
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What you'll own
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Daily and weekly eCommerce trade performance, including sales, conversion, AOV, traffic and margin
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Building and executing the online trade calendar across promotions, campaigns and recent product launches
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Identifying performance opportunities and turning them into clear actions
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Website merchandising, navigation, product visibility and customer journey optimisation
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Coordinating site updates, landing pages, promotional changes and campaign execution
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Working with CRM and Performance Marketing teams to ensure activity is commercially aligned
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Monitoring product and category performance and identifying opportunities to maximise newness, best sellers and key categories
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Supporting CRO initiatives, onsite testing and continual improvements to the customer experience
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Providing clear, commercially focused reporting and recommendations
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Keeping multiple stakeholders moving and making sure things actually get done
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Who we're looking for
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You'll probably have 5+ years of eCommerce experience, ideally within fashion, retail or another fast-moving DTC environment.
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More importantly, you'll be someone who:
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Is highly commercial and understands the numbers behind eCommerce
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Knows how to trade a website, not simply maintain one
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Can look at performance and quickly identify what needs to change
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Is comfortable operating independently and making decisions
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Has strong attention to detail without losing sight of the bigger commercial picture
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Moves quickly and thrives in a fast-paced retail environment
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Is equally comfortable analysing yesterday's results and getting today's homepage changed
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Can confidently work across Merchandising, Marketing, Creative, CRM and Technology teams
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Brings ideas, challenges thinking and takes ownership rather than waiting for a brief
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Experience with Adobe Commerce (Magento), GA4, Nosto or similar
personalisation/merchandising
platforms would be advantageous.
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The setup
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This is a freelance / fractional engagement, ideally a minimum of 3-4 days per week, but we are open to full-time hours.
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Location
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We're open to someone Sydney-based who can spend some time with the team in person, or a hybrid arrangement for the right person.
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If you're an experienced eCommerce Manager, consultant or freelancer who loves the pace of retail and wants to work closely with a well-known fashion brand without committing to a traditional five-day role, we'd love to hear from you.

📌 Fractional Ecommerce Manager (New South Wales)
🏢 City Chic
📍 New South Wales