Job Description
SEO & CRO Specialist- South Bank, QLD
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Job no: ******
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Brand: Travel Associates
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Work type: Full time
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Location: Queensland
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Categories: Marketing and Communication
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Complete regular competitor analysis to identify opportunities and risks
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Design, execute, and evaluate A/B and multivariate testing programs
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Recommend and implement improvements to increase enquiry conversion rates
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Provide regular reporting on SEO, AEO, and CRO performance against agreed targets
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Develop and execute SEO and AEO strategies to grow organic visibility across websites
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Conduct keyword research and content gap analysis to identify growth opportunities
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Use Fullstory and behavioural insights to identify friction points in the customer journey
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Bring forward recommendations and best-practice ideas for continuous improvement
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Collaborate with marketing, content, development, and executive stakeholders to align priorities
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Optimise on-page elements including metadata, headings, internal linking, and structured data
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Draft SEO and AEO-focused content and collaborate with web teams to optimise new digital assets
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Analyse customer funnels and website behaviour to identify conversion improvement opportunities
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Stay informed on search algorithm updates and emerging AEO trends, adapting strategies accordingly
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Monitor and improve technical SEO performance, including site structure, indexing, crawlability, and page speed
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Track, analyse, and report on organic search performance using tools such as Google Search Console, GA4, and Ahrefs
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Contribute to a secure, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive
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EXPERIENCE & QUALIFICATIONS
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Business degree or relevant area of study
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Proven ability to write SEO and AEO-optimised copy
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3-5 years' experience in an SEO, AEO, or CRO-focused role
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Experience using AI tools to improve workflows and processes
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Experience running A/B and multivariate tests using Optimizely or a similar platform
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Strong analytical capability with the ability to convert data into actionable recommendations
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Sound understanding of technical SEO, on-page optimisation, and emerging AEO practices
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Excellent communication, collaboration, problem-solving, and stakeholder management skills
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Demonstrated experience using Google Search Console, GA4, Ahrefs, or similar SEO platforms
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What you'll enjoy:
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Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
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Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
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Development:Individualised
Learning & Development pathway options
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Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
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Exclusive Staff
Discounts:Accessible
via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and more
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Travel




Discounts:Including
family and friends - flights, hotels, tours, cruises, travel insurance and more
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Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
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Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
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Mental Health:Support and Employee Assistance Program for staff and family
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Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in ****)
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Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
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Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
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Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
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#LI-BC1#LI-Onsite
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We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels. Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.
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We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels. Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.

📌 Seo & Cro Specialist- South Bank, Qld (Queensland)
🏢 Travel Associates
📍 Queensland