Job Description
An established Australian architectural lighting brand is looking for a commercially minded B2B Marketing Specialist to join its Sydney team. The business delivers high-quality, design-focused lighting solutions across residential, hospitality, commercial and architectural projects, working closely with architects, interior designers, lighting designers, builders, developers and electrical contractors.
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This is a hands-on opportunity for a marketer who understands that B2B marketing is about more than social media. You'll play a key role in building brand awareness, generating qualified leads, strengthening relationships across the design community and supporting business growth.
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Key Responsibilities
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Develop and deliver B2B marketing strategies targeting architects, interior designers, lighting designers, developers and other key industry professionals.
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Lead digital marketing across Google Ads, SEO, LinkedIn, Instagram, email marketing and CRM, using data and ROI to continually improve performance.
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Create engaging brand and project content across the website, social media, EDMs and marketing materials, including project case studies, photography and video.
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Support CPD presentations, designer events, showroom activations, product launches and industry partnerships,



identifying opportunities to increase specification and generate new business.
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Skills & Experience
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2-3+ years' marketing experience, ideally within architecture, lighting, interiors, construction, property or another design-led industry.
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Strong understanding of B2B marketing, digital campaigns and lead generation, with experience across Google Ads, SEO, GA4 and LinkedIn.
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Excellent written and verbal communication skills, with the ability to create compelling content and communicate confidently with architects, designers and industry professionals.
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Commercially minded, creative and highly organised, with the ability to work independently, manage multiple projects and take ownership in a growing business.
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Culture & Benefits
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Join an ambitious and growing Australian design brand with the chance to make a real impact on its market presence.
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Work closely with management and sales, seeing your marketing activity translate directly into leads, projects and business growth.
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Enjoy a varied, hands-on role with genuine ownership across brand, digital, content and industry marketing.
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$90,000-$110,000 + Super + Performance Bonus, with genuine opportunities to develop alongside the business.
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REFERENCE: Melinda Bates #*****

📌 Marketing Specialist (New South Wales)
🏢 Bespoke Careers
📍 New South Wales