Job Description
Are you a digitally focused marketer who loves turning strategy into campaigns that deliver measurable results?
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An exciting opportunity is available for a Digital Marketing Specialist – APAC to join a high-performing regional marketing team within a global tourism and travel organisation. This role will play a key part in delivering integrated digital and go-to-market campaigns across the Asia Pacific region, helping to build brand awareness, generate leads and drive customer acquisition.
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This is a hands-on role suited to someone who enjoys working across multiple channels, collaborating with creative and media partners, analysing performance and continually looking for ways to improve results.
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About the Role
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Working closely with the APAC Consumer Marketing Manager and wider Product, Content, CRM and Creative teams, you will take ownership of the execution and optimisation of integrated marketing campaigns.
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You will be responsible for:
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Delivering integrated go-to-market campaigns supporting product launches, seasonal promotions and key commercial priorities.
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Managing campaigns from briefing through to implementation, optimisation and post-campaign reporting.
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Working with creative teams and external media agencies to develop and deliver compelling customer-facing campaigns.
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Planning and optimising digital campaigns across paid social, SEM, SEO, display, video and email.
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Coordinating campaign messaging, creative assets and communications across multiple customer touchpoints.
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Monitoring campaign performance and using data to identify opportunities for optimisation and growth.
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Working closely with Product,



Content and CRM teams to ensure customer journeys and messaging are aligned.
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Supporting marketing automation and the use of AI-powered tools to improve campaign efficiency, targeting and performance.
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Monitoring website functionality and ensuring the digital customer journey is seamless, particularly across performance marketing activity.
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Working with digital and media agencies to plan, execute and maintain online advertising activity.
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About You
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You'll be a digitally savvy marketer with a strong understanding of how different channels work together to deliver commercial outcomes.
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You will ideally bring:
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2+ years' experience executing digital advertising or integrated marketing campaigns.
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Experience across SEO, SEM, paid social, email marketing, websites and digital analytics.
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Strong knowledge of Google Analytics/GA4 and Google Search Console.
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Experience working with WordPress or another CMS.
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Strong analytical skills and the ability to turn campaign data into practical recommendations.
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A genuine test-and-learn mindset and a passion for continuously improving campaign performance.
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Experience working with external agencies and multiple internal stakeholders.
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Strong communication, project management and organisational skills.
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The ability to manage multiple priorities and deadlines in a quick-paced environment.
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A proactive, self-motivated approach with the confidence to work autonomously.
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Tertiary qualifications in Marketing or a related discipline are highly regarded but not essential.
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Great salary and career progression on offer.

📌 Digital Marketing Specialist -Travel Industry (New South Wales)
🏢 The Placement Collective
📍 New South Wales