Job Description
The Marketing and Communications Coordinator will be responsible for implementing the marketing and communications strategy (with a focus on digital marketing and communications) for the **** Australian Masters Games with the primary aim of generating awareness and driving entries.
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Key responsibilities
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In conjunction with the GM-MC, work with identified agencies to develop, implement and review the Games marketing and communications strategy with the primary aim of generating awareness and driving entries.
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Implement the appropriate blend of effective digital and traditional advertising campaigns and collaborate with appointed agencies, including Google Ad words, re-marketing, E-Newsletter and social media activations.
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Implement the Games social media strategy with a focus on engagement and growth across social media platforms to ultimately generate awareness and drive entries.
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Work with participating sports to develop and implement bespoke sport-specific marketing strategies.
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Assist and implement the sporting club marketing strategy to the sporting club database.
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In conjunction with the AMG GM & GM-MC, implement an impactful ambassador and influencer program to promote the Games.
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Manage the productive and effective day-to-day communications with participants and stakeholders via social media platforms.
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Manage content development and delivery of the Games eDM (via MailChimp) in the lead up to and during the Games with the view to grow the Games database.
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Manage the **** AMG website including content creation and updating via WordPress.
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Assist with implementation of the Games brand across all touchpoints of the Games.
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About you
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Tertiary qualifications in Marketing, Communications or a relevant discipline
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Minimum of two years' experience in a similar role, with a strong focus on digital marketing
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Excellent written communication skills with a strong ability to generate creative and engaging content across a variety of platforms (e.g. website, eDM and social media)
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Experience in the interpretation of and reporting on digital analytics (including Facebook and Google analytics) to draw valuable insights and maximise campaign performance
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Innovative mindset with an understanding of the latest digital marketing trends, technologies and methodologies and best practices to optimise performance for engagement and growth
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Experience with Adobe Creative Suite, Mailchimp and Wordpress desirable
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High level office suite skills ensuring accuracy and quality within reasonable timeframes
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Excellent interpersonal skills resolving issues at the point of origin and facilitating efficient and productive relationships with stakeholders
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Demonstrated high level written and oral communication skills with ability to effectively communicate at all levels and across all demographics
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Ability to work independently as well as in a project team with outcomes focus
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Must be based in either Newcastle or the Central Coast.
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About us
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During ***** November ****, Australia's premier multi-sports festival, the Australian Masters Games (AMG) will be held across Newcastle and the Central Coast. The Games are expected to attract over 8,000 participants and accompanying persons across a targeted sport program of 50+ sports. The employer is UniSport Australia which manages the Australian Masters Games.

📌 Marketing And Communication Coordinator (New South Wales)
🏢 UniSport
📍 New South Wales