Job Description
The Company
n
Our client is a global leader in personal protective equipment, workwear and industrial safety products, with a diverse portfolio of brands across Australia and New Zealand.
n
They are looking for an experienced Head of Marketing to lead their ANZ marketing function and drive the next phase of growth across their Workwear, Footwear and PPE portfolios.
n
The Role
n
Reporting to the Chief Sales Officer, the Head of Marketing will be responsible for developing and executing the ANZ marketing strategy across multiple brands and product categories.
n
Leading a multi-disciplinary marketing team, you will work closely with Sales, Product and senior stakeholders to deliver commercially focused marketing programs that strengthen brands, engage customers and support sales growth.
n
The key responsibilities include:
n
n
Develop and execute the annual ANZ marketing strategy across Workwear, Footwear and PPE.
n
Lead, coach and develop the marketing team, ensuring clear priorities, accountability and collaboration.
n
Manage the brand portfolio and ensure consistent positioning and execution across all channels.
n
Develop integrated customer and channel marketing programs across retail, industrial, distribution and key accounts.
n
Lead product launches from planning through to execution, working closely with Product, Sales, Planning and Supply Chain.
n
Drive digital marketing across websites, email, social, paid media, SEO, SEM and content.
n
Lead campaigns, events, trade shows, sponsorships and customer activations.
n
Own the ANZ marketing budget,



including forecasting, supplier management and ROI reporting.
n
Use customer, campaign and digital data to measure performance and identify opportunities for improvement.
n
Manage agencies and external partners to ensure quality, value and effective delivery.
n
Build strong relationships across Sales, Product, Finance, IT and global marketing teams.
n
n
You
n
The ideal candidate will have:
n
n
Tertiary qualification in Marketing, Communications, Business or a related discipline.
n
10+ years' marketing experience, including 5+ years leading a marketing team or function.
n
Proven experience developing and executing marketing strategy across multiple brands, categories or business units.
n
Robust commercial experience in a B2B, B2C or blended environment.
n
Experience in industrial products, safety, workwear, footwear, trade distribution, retail, building products, automotive aftermarket or FMCG would be advantageous.
n
Strong experience managing marketing budgets, forecasting, suppliers and measuring ROI.
n
Broad marketing capability across brand, product, customer, digital, content, social, email, events and sales enablement.
n
Experience managing complex product launches and cross-functional marketing programs.
n
Strong analytical skills and the ability to use data to drive decision-making.
n
Excellent communication and stakeholder management skills, with the confidence to influence at a senior level.
n
A strategic yet hands-on approach, with the ability to move from setting the strategy to making things happen.
n

📌 Head Of Marketing (Melbourne)
🏢 Stopgap
📍 Melbourne