About the Job
Our client is a growing digital business seeking a Marketing Webflow Specialist to build, optimise and maintain high-performing digital experiences that support customer acquisition, engagement and conversion.
This is a hands‐on digital role ideal for someone who enjoys website optimisation, UX/UI improvements, SEO, and working within marketing teams to deliver high-performing websites, landing pages and customer experiences.
You'll manage Webflow builds, CMS updates, website enhancements, marketing integrations and conversion optimisation initiatives to ensure the platform continues to drive strong engagement and growth.
This is a full-time role based in Melbourne.
The Opportunity
You'll be responsible for:
Building and optimising Webflow landing pages and website templates
Improving UX/UI across mobile and desktop to increase engagement and conversion
Optimising SEO including metadata, schema, page speed and site structure
Managing Webflow CMS content and structured data collections
Implementing integrations between Webflow, marketing, CRM and analytics platforms
Running A/B tests to improve website performance and conversion outcomes
Collaborating with marketing on campaigns,



landing pages and tracking implementation
Maintaining scalable website architecture, clean class naming conventions and staging environments
About You
We're looking for a marketing-focused Webflow specialist with strong front‐end fundamentals and a growth mindset.
You'll likely bring:
6-8 years' experience in Webflow development, digital marketing or website optimisation
Experience with SEO optimisation, Core Web Vitals and website performance improvements
Understanding of UX/UI principles, CRO and responsive design best practices
Experience integrating websites with CRM, marketing automation or analytics platforms
Ability to manage multiple website projects, campaigns and stakeholder requests
Strong communication skills and the ability to work collaboratively across teams
Why Join?
Work on a high‐growth digital platform
Own the end‐to‐end Webflow environment
Direct impact on website performance, conversion and growth
Hybrid working – 2-3 days in the Melbourne office
Great chance to deepen experience in growth-focused digital marketing
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📌 Marketing Webflow Specialist (Melbourne)
🏢 Salt Digital Recruitment
📍 Melbourne