Job Description
We are seeking a highly creative, strategic and hands-on Content Marketing Specialist to join our Digital Marketing team.
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This role is ideal for someone who thrives on bringing campaigns to life through premium content creation, visual storytelling and social-first thinking. You'll be responsible for planning, producing and optimising content that supports brand campaigns, product launches, influencer partnerships and customer engagement initiatives.
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We're looking for someone who can strategically plan content, confidently manage shoots, direct creative execution, and create compelling content that delivers measurable results.
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Key Responsibilities:
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Define and lead Sealy's overarching social media and content strategy, ensuring all content, campaigns, influencer partnerships and channel activity align with brand objectives, audience insights and business growth priorities.
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Develop and execute strategic content plans, content pillars and channel-specific approaches that support marketing campaigns, product launches and key commercial initiatives.
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Continuously analyse, review and optimise content performance, refining strategies to improve audience engagement, reach, brand awareness and conversion opportunities.
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Identify emerging content trends, platform updates and consumer behaviours to keep Sealy at the forefront of social and digital content.
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Create and manage content calendars, proactively planning content opportunities around key campaigns, seasonal moments, partnerships and product launches.
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Establish reporting frameworks and success metrics to measure content effectiveness and inform future creative and strategic decisions.
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Content Creation & Production
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Produce high-quality photo and video content for social media,



digital campaigns, product launches and brand initiatives.
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Confidently plan, coordinate and execute studio and on-location shoots.
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Create platform-specific content for Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and website channels.
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Edit and adapt content into multiple formats while maintaining brand consistency and premium creative standards.
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Present creative concepts, storyboards and content ideas to stakeholders and senior managers for approval prior to production.
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Ensure all content reflects Sealy's premium positioning and brand guidelines.
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Social Media & Community Growth
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Manage content scheduling and publishing across social media platforms.
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Monitor content performance and engagement trends.
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Recommend and implement improvements to drive audience growth and engagement.
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Provide monthly reporting and performance insights to the broader marketing team.
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Influencer & Partnership Management
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Identify, develop and manage influencer and content creator relationships.
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Manage gifting programs and paid-in-kind partnerships.
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Source and recommend strategic partnerships and collaborators aligned with the Sealy brand.
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Brief creators and oversee content deliverables to ensure quality and brand alignment.
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Partner closely with marketing, design and paid media teams to develop integrated campaigns.
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Collaborate with photographers, videographers, stylists and external production partners.
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Work alongside the Paid Media Specialist to create content that performs across both paid and organic channels.
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Provide creative direction and guidance throughout the content production process.
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Campaign Performance & Optimisation
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Support the planning and execution of integrated marketing campaigns.
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Analyse content performance metrics and provide recommendations for optimisation.
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Track campaign outcomes and contribute insights that inform future content strategies.
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Manage external production budgets and identify opportunities to maximise efficiency and ROI.
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Skills & Experience:
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3+ years' experience in content marketing, digital content creation or a similar role.
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Proven experience planning, producing and executing social-first content strategies.
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Strong photography and videography skills, including shooting content on mobile devices and cameras.
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Proficiency in content creation and editing tools such as Adobe Premiere Pro, DaVinci, CapCut, Canva or similar platforms.
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Experience managing social media channels and reporting on performance.
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Robust understanding of content trends, platform best practices and audience engagement strategies.
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Experience working with influencers, creators and brand partnerships.
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Excellent project management skills with the ability to manage multiple priorities.
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Strong presentation, communication and stakeholder management skills.
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Experience working with premium, luxury, lifestyle or retail brands.
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Styling experience and an understanding of interior design and visual merchandising.
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📌 Content Marketing Specialist (Queensland)
🏢 Madad
📍 Queensland