Job Description
Build the market. Own the state. Make the role your own.
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This is a newly created opportunity with a premium Australian food producer ready to accelerate its Foodservice growth across NSW.
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As the first dedicated NSW State Sales Manager, you'll take ownership of the state—from Sydney's major Foodservice accounts to the distributor branches, operators and regional markets that often remain underdeveloped.
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This is a hands‐on growth role. You'll create demand with chefs and operators, build distributor advocacy and convert opportunity into profitable, repeatable sales.
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The opportunity
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Own revenue, volume, margin and customer growth across NSW.
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Win new end-user business across restaurants, pubs, clubs, hotels, caterers, QSR and institutional Foodservice.
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Build strong relationships with major and independent Foodservice distributors.
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Influence distributor sales teams, branch managers, buyers and category teams.
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Develop regional markets including Newcastle, the Central Coast, Wollongong, the Hunter, Central West, Riverina, New England and the North Coast.
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Lead product introductions, tastings, menu trials and customer presentations.
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Build and convert a disciplined pipeline of new business.
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Bring structure, accountability and commercial rhythm to a broad NSW territory.
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About you
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You may already be a State Sales Manager, or you could be a solid senior territory or business development professional ready to step up.
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Either way, you'll bring:
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A strong NSW Foodservice network across distributors and end users.
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Proven new‐business development and account growth capability.
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A clear understanding of the Foodservice distributor model.
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Commercial confidence across pricing, margin, negotiation and forecasting.
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The credibility to engage chefs, operators, buyers and senior decision‐makers.
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The discipline to cover Sydney and regional NSW efficiently.
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The resilience and tenacity to create momentum from the ground up.
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Above all, you'll be driven, self‐starting and accountable. You'll relish being first to the role and bring the pioneering, entrepreneurial spirit required to turn potential into a meaningful NSW business.
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If you want a role where the opportunity is real, the territory is yours and your impact will be visible, we'd be keen to hear from you.

📌 State Sales Manager (New South Wales)
🏢 Core Element | Executive Search + Recruitment Partners
📍 New South Wales