Job Description
The Australian Traffic Network – Sydney CBD NSW
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Audio advertising is having a moment, with brands shifting real spend into trusted, contextual formats.
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NSW is atn's flagship state, and we're looking for a senior sales leader to lead it, build a high-performance sales team, and help shape our next phase of growth.
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Reporting to the COO and working closely with the CEO and national leadership team, you'll lead NSW within atn's national strategy: real scope over the team and culture you build, the numbers you deliver, and the relationships that drive them, based out of our North Sydney head office.
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Key responsibilities
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Shape and deliver the NSW sales strategy in line with atn's national direction, owning revenue and growth targets for the state
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Maintain and back a high performance sales team, and drive a culture that expects and sustains it
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Grow new business and deepen existing agency and client relationships across the NSW market
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Spot new market opportunities and turn them into go-to-market plans that land
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Lead the commercial negotiations and strategic deals that matter most
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Keep pipeline, forecasting and performance sharp,



so the numbers never surprise you
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Partner with the CEO, COO and wider leadership team on where atn goes next
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About you
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A track record of delivering revenue and recent business growth in media, advertising or a related industry
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Deep, well-connected business relationships across the NSW agency and client landscape, and a demonstrated ability to convert them into revenue
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A demonstrated track record of leading and growing high performing sales teams, not just carrying an individual sales number
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Strong commercial, negotiation and forecasting skills
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Audio, radio or out-of-home sales background (nice-to-have)
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Experience operating in a multi-state or matrixed sales structure (nice-to-have)
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About us
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atn is Australia's national audio advertising network, operating across every metro and major regional market. We sell exclusive 10-second audio tags placed alongside traffic, news, weather, sport and Fuel Watch content, giving advertisers a trusted, high-attention environment agencies and clients keep coming back to.

📌 Sales Director - Nsw (New South Wales)
🏢 The Australian Traffic Network
📍 New South Wales