Job Description
Role title
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Marketing Officer - Buyer Product
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Department
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Marketing / Buyer Product Marketing
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Location
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Accra, Ghana, with travel to buyer meetings, trade events, partner locations, fulfilment centres and other operating markets as required
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Grade
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Officer-level role; final internal grade and band subject to the approved job-grading framework
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Reports to
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Marketing Manager
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Direct reports
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Marketing Interns assigned to the Buyer Product portfolio
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PRIMARY MANDATE
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Execute measurable digital, performance, growth and product-marketing strategies that grow qualified awareness, lead generation, verified sign-ups, activation, adoption and retention for CF Buyer, while giving the Marketing Manager and Sales team reliable visibility and control over campaign performance and lead conversion.
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Detailed responsibilities
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Buyer marketing planning and campaign execution
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Segmentation, account targeting and buyer insight
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Digital, performance, account-based and growth marketing
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Lead management, Sales coordination and pipeline visibility
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Product activation, lifecycle engagement and retention
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Content, thought leadership and sales enablement
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Events, partnerships and market activation
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Analytics, reporting and continuous improvement
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Intern supervision, budget, data and marketing controls
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Required experience, qualifications and technical capabilities
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Required experience
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Qualifications
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