Job Description
KingsBottle | Seven Hills, NSW | Full-time
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KingsBottle is a growing Australian brand specialising in premium wine fridges, beverage refrigeration and architectural wine storage.
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We are looking for a hands-on Digital Marketing & Content Specialist with strong creative skills and a positive understanding of digital marketing.
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This role suits someone who enjoys creating content, developing campaigns and improving how a premium brand presents itself across digital channels.
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You will work closely with the Commercial Director and external marketing partners across content creation, paid and organic media, SEO/GEO, email, website and brand development.
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Digital Marketing & Content Specialist
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KingsBottle | Seven Hills, NSW | Full-time
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KingsBottle is a growing Australian brand specialising in premium wine fridges, beverage refrigeration and architectural wine storage.
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We are looking for a hands-on Digital Marketing & Content Specialist with strong creative skills and a good understanding of digital marketing.
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This role suits someone who enjoys creating content, developing campaigns and improving how a premium brand presents itself across digital channels.
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You will work closely with the Commercial Director and external marketing partners across content creation, paid and organic media, SEO/GEO, email, website and brand development.
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What You'll Be Doing
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Content & Creative
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Create content for Instagram, Facebook, LinkedIn, YouTube and other digital channels.
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Produce photography, video, reels, graphics and advertising creative.
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Write website, product, campaign, blog and social content.
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Create digital and printed sales materials, catalogues and product collateral.
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Develop creative assets for paid media, organic social, email and website campaigns.
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Digital Marketing
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Work with our external agencies across Google Ads and Meta.
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Develop campaign concepts, messaging, offers and creative.
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Review campaign performance and identify opportunities to improve results.
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Manage KingsBottle's organic social media presence and content calendar.
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Support product launches, promotions and brand campaigns.
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SEO, GEO & Website
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Create and optimise SEO-focused website and blog content.
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Improve product, collection and landing page content.
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Support on-page SEO including metadata, headings, internal linking and content structure.
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Help develop content that performs across traditional search and emerging AI search platforms.
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Email & CRM
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Create EDM campaigns, newsletters and automated customer journeys.
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Develop audience segmentation and campaign messaging.
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Review performance and continually improve engagement.
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About You
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You will ideally have:
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3+ years' experience in digital marketing, content or a similar role.
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Strong content creation skills across photography, video, graphics and copy.
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Experience with paid and organic social media.
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Good understanding of Google Ads and Meta advertising.
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Practical SEO experience.
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A strong eye for design, layout, typography and brand consistency.
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Experience with Adobe Creative Cloud, Canva or similar design tools.
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Confidence working with websites, CMS platforms and digital marketing tools.
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Good written communication and attention to detail.
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The ability to work independently and manage multiple projects.
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Highly Advantageous
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Experience with any of the following would be particularly valuable:
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Premium appliances
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Luxury or premium consumer brands
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Interiors, architecture, furniture or kitchen products
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Wine or hospitality brands
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Shopify
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HubSpot
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Klaviyo
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Graphic design
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Photography or videography
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Formal qualifications in marketing, communications or design are beneficial, but demonstrated ability and a strong portfolio are more important to us.
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Why Join KingsBottle?
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This is a hands-on role with genuine ownership.
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You will work directly with senior management across marketing, eCommerce, product launches and brand development, while helping build KingsBottle's internal marketing capability as the business grows in Australia and internationally.
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If you are a digital marketer with a strong creative eye who enjoys creating, testing and improving rather than simply managing briefs, we'd like to hear from you.
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Please include examples of your previous content, design or digital marketing work with your application.

📌 Digital Marketing Specialist (New South Wales)
🏢 Kingsbottle
📍 New South Wales