Job Description
HEAD OF MARKETING | NORTH SYDNEY | RETAIL
n
I'm working on a senior marketing leadership opportunity with a fast-growing Australian-owned retail business with up to 20 stores across Sydney, Melbourne and Brisbane.
n
This is a genuine Head of Marketing opportunity, reporting directly to the Retail Director and taking ownership of the broader marketing function across a growing multi-site retail business.
n
The opportunity
n
n
Market-competitive salary + bonus
n
North Sydney | 5 days onsite
n
Leadership role | Growing team
n
n
Local area marketing is a key focus
n
The business is heavily driven by physical retail, shopping centres and local catchments, with a strong focus on strengthening local area marketing and driving store traffic.
n
DAY TO DAY
n
You'll be responsible for:
n
n
Owning the overall marketing strategy across the store network
n
Developing and executing local area marketing campaigns across shopping centres and retail precincts
n
Building relationships with shopping centre teams, local stakeholders and retail partners
n
Developing initiatives that increase store visitation, customer acquisition and revenue
n
Leading retail campaigns, activations, promotions and customer experiences
n
Managing and mentoring a small marketing team across Marketing, CRM,



eCommerce and Design
n
Providing strategic direction across the digital functions, with dedicated specialists managing these areas
n
Briefing and managing external agency partners, ensuring activity is commercially aligned and delivering ROI
n
Working closely with the Retail team across the store network to align marketing activity with trading priorities
n
Using customer, campaign and store performance data to identify opportunities and improve results
n
Managing marketing budgets, reporting and commercial KPIs
n
Bringing greater structure, strategy and leadership to the marketing function as the business continues to grow
n
n
THE RIGHT BACKGROUND
n
This role would suit an experienced retail marketing leader who is ready to take ownership of the marketing function and have a direct impact on store traffic, customer acquisition and commercial growth.
n
The key requirement is strong shopping centre / local area marketing experience. You'll need to understand how to market to local catchments, work with shopping centre partners and drive customers into physical retail stores.
n
Experience across multi-site retail, shopping centres, precinct marketing or destination marketing will be highly relevant.

📌 Head Of Marketing (New South Wales)
🏢 Tshr
📍 New South Wales