Job Description
Store Manager | Blue Illusion Erina Fair
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Lead with purpose. Inspire with style. Create meaningful connections.
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About Us
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From a single Melbourne boutique in **** to eighty-seven stores across Australia and New Zealand, Blue Illusion has evolved into a lifestyle brand defined by Family, Fashion & Joie de Vivre.
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Inspired by the effortless elegance of French style and the strength of community, everything we do - from our collections to our conversations - is driven by purpose. We exist to help women feel seen, supported, and beautiful.
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Generous employee discounts and seasonal wardrobe allowance
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Management bonus structure and other incentives throughout the year
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No late night trade or increased hours in peak trading seasons
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An amazing and dedicated store team whom live our company values
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Opportunities to support local community partnerships beyond apparel
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An Australian, family-owned company committed to it's people
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About the Role
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As the Store Manager, you will be the heartbeat of our boutique, leading a passionate team to deliver exceptional customer experiences while driving commercial success. This is a full time Store Manager position working a Tuesday to Saturday roster,



with a proposed salary of $65,700 + super + clothing allowance with other incentives and benefits. Blue Illusion offers the opportunity to combine leadership, style, and community connection within a supportive, purpose-driven brand.
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What You'll Be Responsible For
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Drive and achieve sales targets through effective merchandising, product knowledge, and customer service.
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Analyse sales trends and implement strategies to maximise profitability.
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Community Engagement
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Develop and maintain robust relationships with the local community.
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Plan and execute events to enhance the boutique's presence and engage customers.
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Brand Ambassadorship
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Represent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic.
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Actively promote the boutique within the local community.
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Customer Building
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Build and nurture lasting relationships with customers through personalised service.
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Implement initiatives to enhance the customer experience and satisfaction.
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A Word from Our Team
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At Blue Illusion, we're supported and encouraged at every level. We build real connections with our customers and with each other - it feels good to be part of something meaningful."

📌 Store Manager (Central Coast)
🏢 Blue Illusion
📍 Central Coast