Digital Marketing Manager (New South Wales)

Digital Marketing Manager (New South Wales)

30 Aug
|
Nearmap
|
New South Wales

30 Aug

Nearmap

New South Wales

Global strategy is easy to write.
Turning it into pipeline is the job.Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work.
Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.Job DescriptionAbout the roleWe're looking for a commercially minded Digital Marketing Manager who thrives on turning global strategy into pipeline.
You'll lead campaign delivery across North America and ANZ, orchestrating activity across LinkedIn, Google Ads, programmatic display, email, events, webinars, and ABM to drive reach, engagement, and conversion.You'll own the full build, from agency briefing and creative trafficking through to pre-launch quality control, working closely with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place and accurate.Sitting within the Global Digital Marketing team and reporting to the Senior Director of Digital Marketing, you'll work with Growth Marketing, Reputation, our paid media agency, Marketing Automation, RevOps, and Sales to make sure every campaign is built to spec, tracked correctly, and optimised to pipeline outcomes.What you'll doTranslate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABMOwn end-to-end orchestration from agency briefing through campaign setup and creative trafficking, partnering with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in placeOversee every campaign element before it goes live, holding the line on build quality and tracking accuracyInterrogate funnel, conversion, and attribution data to find what's driving results and what's dragging them down, then act on itContribute to funnel performance reporting with clear commentary on what's working, what isn't, and what needs to evolveApply a deep analytical mindset and continuous optimisation to improve ROI, funnel visibility, and campaign efficiencyManage day-to-day agency relationships for paid media execution, holding partners accountable to agreed deliverables, timelines,



and performance benchmarksAct as the operational bridge between agency output and internal stakeholder expectationsQualificationsWhat you'll bring5 to 7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital rolesA strong track record in paid campaign execution across LinkedIn, Google Ads, and programmatic channelsExperience building and managing ABM programmes, ideally using 6Sense or a comparable intent-based platform, with the ability to connect account-level signals to campaign strategyDemonstrated ownership of analytics and performance optimisation, using data to forecast, attribute, and improve pipeline contributionTechnical fluency across ad platforms, including LinkedIn Campaign Manager and Google Ads, plus the core B2B stack: Marketo, Salesforce as a reporting and attribution layer, and 6Sense or a comparable ABM toolDeep understanding of attribution, UTM governance, and campaign tracking architectureThe ability to translate the numbers into campaign strategy and optimisation tacticsA peer approach to agency management.
You give a clear brief, interrogate performance data, and push back when output doesn't meet the standardAn understanding of how brand, product, growth, and digital marketing connect to accelerate pipelinePractical use of AI to build workflows and interrogate data as a standard part of how you workBachelor's degree in Marketing or Business.
A MiniMBA in Marketing is a bonusExperience working across multiple verticals or market segments in North America and ANZ simultaneously is a plus.Ways of workingThis role is based in our Sydney, Australia office.
Because you'll be orchestrating campaigns across North America and ANZ, you'll need to be available for regular collaboration with our North America based teams and agency partners.Additional InformationWhy you'll love working at Nearmap:We're a SaaS company, with proprietary hardware and software that's continuously advancing through our commitment to innovation.




The sky's the limit when it comes to what we can and plan to do for our customers.
Our imagery is just the starting point.
Our impact comes from our people, applying complex analysis, interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.We move fast and work smart; often wearing multiple hats.
We adapted to remote working with ease and are continually looking at ways to improve.
We're proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.Quarterly YOU Days: four additional days off per year for anything YOUPaid Volunteer Days: two and a half days per yearNearmap Days: additional days off after every two years of serviceGenerous parental leave policies for growing familiesAccess to Private Health Insurance corporate discountsTech & Wellbeing allowanceA Nearmap subscription of course!
Some of our benefits:Nearmap takes a holistic approach to our employees' emotional, physical and financial wellness.
Some of our current benefits include:Quarterly wellbeing day off - Four additional days off annually for your 'YOU' DaysWellbeing and technology allowanceAnnual flu vaccinationsHybrid flexibility for this roleNearmap subscription (of course!)Stocked kitchen with access to all the snacks you needIn-office lunch every Tuesday and Thursday at our Sydney CBD officeShowers available for anyone cycling to work or lunchtime gym-goers!
With us, you can map your career, and see where our journey might take you.With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find.
We've got so much more to share with you.Why you'll love working at Nearmap:We move fast and work smart; often wearing multiple hats.
We're proud of our inclusive, supportive culture, and maintain a protected environment where everyone feels a sense of belonging and can be themselves.Learn More About The Work We DoYouTube PageLinkedIn PageThanks, but we got this!
Nearmap does not accept unsolicited resumes from recruitment agencies and search firms.
Please do not email or send unsolicited resumes to any Nearmap employee, location or address.
Nearmap is not responsible for any fees related to unsolicited resumes.
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📌 Digital Marketing Manager (New South Wales)
🏢 Nearmap
📍 New South Wales

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