Role titleMarketing Officer - Buyer ProductDepartmentMarketing / Buyer Product MarketingLocationAccra, Ghana, with travel to buyer meetings, trade events, partner locations, fulfilment centres and other operating markets as requiredGradeOfficer-level role; final internal grade and band subject to the approved job-grading frameworkReports toMarketing ManagerDirect reportsMarketing Interns assigned to the Buyer Product portfolioPRIMARY MANDATEExecute measurable digital, performance, growth and product-marketing strategies that grow qualified awareness, lead generation, verified sign-ups, activation, adoption and retention for CF Buyer,
while giving the Marketing Manager and Sales team reliable visibility and control over campaign performance and lead conversion.Detailed responsibilitiesBuyer marketing planning and campaign executionSegmentation, account targeting and buyer insightDigital, performance, account-based and growth marketingLead management, Sales coordination and pipeline visibilityProduct activation, lifecycle engagement and retentionContent, thought leadership and sales enablementEvents, partnerships and market activationAnalytics, reporting and continuous improvementIntern supervision, budget, data and marketing controlsRequired experience, qualifications and technical capabilitiesRequired experienceQualifications
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