Shape the Content Behind a Growing Luxury BrandDo you enjoy creating great content, telling stories and finding recent ways to grow an audience?
Join Australia's leading luxury auction house and take ownership of content across social, web, email and PR.First State Auctions specialises in fine jewellery, Swiss watches and designer handbags.
We're looking for an experienced Content & Brand Marketing Manager to help grow our audience, strengthen our brand and create content that connects with both buyers and sellers.About the role:This is a hands-on role where you'll be responsible for both planning and delivering content.You'll manage the content calendar and create a regular flow of content across social, web and email, while working closely with our SEO, PR and creative partners.There is plenty to work with.
From weekly auctions and standout pieces to luxury trends, authentication, bidding advice and auction results, you'll find the stories and turn them into content people want to read, watch and share.You'll also look for new ways to grow our audience through search, PR and channels such as TikTok and YouTube.Your responsibilities will include:Managing the content calendar across social, web and emailCreating regular content for both buyer and seller audiencesDeveloping content such as bidding guides, luxury trends,



authentication stories and auction insightsGrowing our organic presence across search and socialWorking with our SEO agency to improve search rankings and visibilityBuilding our presence across TikTok, YouTube and other relevant channelsIdentifying PR opportunities around key auctions, results and interesting piecesWorking with PR, creative and other external agency partnersMaking sure our brand, tone and messaging are consistent across all contentWorking closely with CRM, performance marketing and design to support broader marketing activitySkills and experience:5-8 years' experience in content marketing, brand marketing or content strategyExperience managing content across a number of channelsStrong writing and storytelling skillsA good understanding of SEO and organic contentExperience working with creative, SEO, content or PR agenciesComfortable working across social, email and web contentA good eye for brand, design and what makes content engagingAble to work independently, manage priorities and keep content movingAn understanding of how content can grow an audience and ultimately drive new customersExperience in luxury, eCommerce or a similar consumer brand would be an advantageThis is a 12-month contract with the opportunity to become permanent, based in our Sydney CBD office.If you're a hands-on content marketer who wants the freedom to create, try new ideas and play a key role in growing a luxury brand, we'd love to hear from you.
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📌 Brand And Content Marketing Manager (New South Wales)
🏢 360HR
📍 New South Wales