Established in ****, Florabelle Living has grown into one of Australia's leading innovators in homewares wholesale.
We offer an exclusive, design-led range of high-quality products spanning artificial flowers, plants and trees; designer lighting; furniture; homewares; décor; marble accents; home textiles; outdoor furniture; pots and planters; and seasonal collections including Christmas lighting and décor.Our success is built on strong wholesale and commercial partnerships and a steadfast commitment to service excellence, supported by a nationwide network and a passionate team that genuinely loves what we do.About the RoleThis is a newly created, high-impact role for a commercially minded and design-savvy business development professional.
As Business Development Manager — NSW, you will be responsible for identifying, approaching and converting commercial development and design opportunities across NSW, placing Florabelle Living products at the heart of some of the most exciting property and interiors projects in the state.This is a proactive, outbound-led role.
You will build relationships with developers, interior designers, procurement managers, aged care operators, commercial fit-out specialists and project managers — bringing our complete product offer to commercial clients who need furniture, homewares, decorative trees, outdoor furniture, pots and planters at scale.You will represent a brand with 40+ years of heritage, a trusted product range, and the supply capability to service large-scale commercial projects from concept through to delivery.Target Commercial SectorsYou will actively prospect and develop relationships across the following sectors in NSW:Build to Rent (BTR)Managed ApartmentsCo-living DevelopmentsCommercial OfficesCo-working SpacesAged Care FacilitiesRetirement LivingHotel & HospitalityDisplay SuitesProperty DevelopersKey ResponsibilitiesBusiness Development & SalesProactively identify and pursue new commercial opportunities across NSW's development, design and facilities sectorsBuild and maintain a robust pipeline of commercial project leads through cold outreach, networking, referrals and industry eventsDevelop trusted relationships with interior designers, architects, procurement managers,



property developers and facilities operatorsPresent Florabelle's product range with confidence, tailoring solutions to project scope, specification requirements and budgetPrepare and deliver compelling commercial proposals, quotes and presentationsAchieve agreed revenue targets, new client acquisition KPIs and pipeline benchmarksSector & Market ExpertiseDevelop deep knowledge of your target sectors — understanding procurement cycles, project timelines, specification processes and key decision-makersStay across the NSW commercial property pipeline — including DA approvals, build-to-rent announcements, aged care developments and major fit-out projectsAttend industry trade events, networking functions and design expos to build profile and generate leadsRepresent Florabelle Living at major design and commercial property events relevant to the NSW and broader national marketProduct Knowledge & SpecificationDevelop expert knowledge of Florabelle's complete product range including furniture, decorative trees and plants, homewares, outdoor furniture, pots and plantersWork with clients to specify appropriate products for projects, including volume requirements, lead times, customisation options and installation considerationsCollaborate with the Product and Creative teams to ensure the commercial offer is appropriately packaged and presented for each sectorProvide market feedback to inform future product development and range directionAccount Management & RelationshipsManage and grow a portfolio of commercial accounts, ensuring exceptional service and repeat project engagementWork closely with internal Customer Service, Logistics and Operations teams to ensure seamless project fulfilmentMaintain accurate records of prospects, clients and pipeline activity in CRMProvide regular reporting on sales activity,



pipeline status and market insights to the National Sales ManagerWhat We Are Looking ForExperienceMinimum 3–5 years' experience in a business development, commercial sales or account management roleProven track record of proactive new business development — not order-taking, but genuinely hunting for opportunitiesExperience selling into commercial sectors such as property development, interior design, aged care, hospitality, facilities management or building/constructionExposure to homewares, furniture, décor, outdoor living, or related product categories is highly valuedExperience working with interior designers, architects or specification consultants is an advantageSkills & AttributesA natural relationship builder — warm, credible and persistentStrong commercial acumen with the ability to understand project budgets, timelines and procurement processesConfident presenter and communicator — able to pitch to a single designer or a developer's board of directorsSelf-motivated and results-driven with a hunter mentality and the discipline to manage your own pipelineDesign-aware — you don't need to be an interior designer, but you need to understand and appreciate quality and aestheticsHighly organised with excellent time management across a large territory and varied client baseProficient with CRM tools, Microsoft Office and comfortable with digital communicationWhat We OfferBenchmarked to experience and market rateUncapped commission structureRewarding performance on new and existing commercial accountsVehicle allowance or company carTo support territory coverage across NSWStaff pricing across the Florabelle rangeA genuine product range to sell40+ years of product credibility and supply capabilityBe part of building a current commercial channel for a growing businessHow to ApplyIf you are a commercially driven, relationship-focused professional who knows how to open doors and close deals in the built setting, we want to hear from you.Please submit your CV and a cover letter outlining your relevant commercial sector experience and why you are excited about this prospect to Applications are reviewed on a rolling basis.
Early applications are encouraged.
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📌 StrategicB Growth Lead Nsw & Vic (New South Wales)
🏢 Florabelle Living Group
📍 New South Wales