30 Aug
|
Aussie Fitness Equipment
|
Queensland
30 Aug
Aussie Fitness Equipment
Queensland
Marketing & Growth / Ecommerce ManagerAussie Fitness EquipmentBuderim, Sunshine Coast QLDAbout UsAussie Fitness Equipment is one of Australia's fastest-growing fitness equipment retailers, supplying premium home and commercial gym equipment across Australia.We're a family-owned business with big ambitions.
Over the past year we've invested heavily in our e-commerce platform, digital marketing and content creation, and we're looking for the right person to take our marketing to the next level.If you're passionate about marketing, enjoy taking ownership and want to work in an industry that genuinely helps people improve their health and wellbeing, this could be the opportunity you've been looking for.About the RoleAs our Head of Marketing & Growth, you'll own and lead every aspect of our marketing function.From managing high-performing Meta and Google Ads campaigns through to SEO, Shopify optimisation, email marketing and social media, you'll be responsible for driving brand awareness, increasing online sales and identifying new growth opportunities.This is a hands-on role.
While you'll be responsible for strategy, you'll also enjoy getting involved in execution.
That includes creating engaging content for our social channels and advertising campaigns.
We're not looking for a professional videographer or photographer, we're looking for someone who understands what performs online and can consistently create high-quality, authentic content that converts.If you're someone who enjoys analysing data, testing new ideas, moving quickly and seeing the direct impact of your work, you'll thrive in this role.Key ResponsibilitiesManage and optimise Meta advertising campaignsManage and optimise Google Ads campaignsDrive continual growth in ROAS,
revenue and customer acquisitionManage and optimise our Shopify websiteLead and execute our SEO strategyCreate and manage Omnisend email campaigns and marketing automationsPlan, create and publish content across Instagram, TikTok and YouTubeFilm and edit engaging short-form content for paid advertising and organic social mediaDevelop and execute promotional campaigns and product launchesMonitor website performance and improve conversion ratesAnalyse marketing performance and provide regular reporting and recommendationsIdentify new opportunities to grow the Aussie Fitness Equipment brandAbout YouA minimum of 2 years' proven experience managing both Meta Ads and Google Ads accountsA demonstrated history of delivering measurable growth and successful campaign performanceStrong understanding of ecommerce marketingExperience working with ShopifyKnowledge of SEO best practicesExperience with an email marketing platform such as OmnisendThe ability to create engaging photo and video content suitable for paid advertising and social mediaExperience editing short-form videoStrong analytical skills and confidence interpreting campaign performanceExcellent organisational and time management skillsThe ability to manage multiple projects and work independentlyHow Success Will Be MeasuredWe believe in setting clear expectations from day one.
Your success will be measured by your ability to deliver real business growth,
including:Improving return on ad spend (ROAS) across Meta and Google campaignsIncreasing online sales while maintaining efficient customer acquisition costsDriving growth in website traffic, conversion rates and revenueContinually testing and optimising current creatives, audiences and marketing strategiesGrowing our organic reach and engagement across social media channelsImproving search visibility and organic traffic through SEODelivering email campaigns that generate strong engagement and salesProviding clear, data-driven reporting with actionable insightsIdentifying and implementing new opportunities to grow the businessWhy Join Aussie Fitness Equipment?
Salary: $80,000–$90,000 per annum + superannuation (pro rata for part-time hours).
Part-Time with Opportunity to Increase HoursThis position will initially be offered on a part-time basis, with the chance to increase to full-time hours over time.The role is approximately 5 hours per day, Monday to Friday, with flexibility around start and finish times.
This position would be well suited to someone looking for consistent daytime hours and flexibility, with the potential to increase their hours as the business grows.Lead the entire marketing function with genuine ownership and autonomyWork directly with the business owners and help shape the future of a rapidly growing brandA fast-paced environment where your ideas are encouraged and your results are recognisedBe part of an industry that's passionate about health, fitness and helping people achieve their goalsWork on the beautiful Sunshine Coast from our Buderim showroom and officeJoin a supportive, family-owned business with ambitious plans for continued growth
#J-*****-Ljbffr
📌 Marketing & Growth Manager (Queensland)
🏢 Aussie Fitness Equipment
📍 Queensland