The Brand Activation Manager – Visibilities is responsible for delivering impactful in-store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level.
The role focuses on developing and executing point-of-sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes.This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand-aligned and commercially effective.Universal AccountabilitiesLead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategiesTranslate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailersDeliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectivesPartner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomesContribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignmentOwn the full project lifecycle for visibility assets, from concept development through to execution and deliveryLeverage global assets, templates, and best practices to streamline execution and ensure consistency across the regionEnsure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messagingReview and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impactMonitor competitor activity, market trends,



and shopper behaviour to inform visibility strategies and execution prioritiesDevelop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraintsCoordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordinationManage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in marketDrive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and costPromote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effortProvide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategyRequired Skills and ExperienceDegree or equivalent in Marketing, Business, or related fieldExperience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environmentsStrong understanding of retail channels and point-of-sale executionAbility to manage multiple projects and stakeholders in a fast-paced environmentExperience working with agencies and suppliersStrong communication, collaboration, and organisational skillsPreferred Skills and ExperienceExposure to global brand frameworks and local adaptationKnowledge of display production or execution processesStrong commercial awareness and problem-solving capabilityInterest in retail marketing, activation, and brand buildingWorking RelationshipsInternal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global MarketingBased in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office.
Supporting multiple categories and retail channelsFast-paced, team-oriented environment with exposure to both local and global stakeholdersRequires agility to manage planned activations and time-sensitive requests
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📌 Brand Activation Manager - Visibility Anz (New South Wales)
🏢 Energizer Holdings
📍 New South Wales