Head of Marketing
Reporting to: Director of Admissions & Marketing
Contract: Full time, term time only plus 30 days in holidays
Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term)
Salary: FTE £50,******,000
The Marketing Manager plays a central role in shaping the school's brand, digital presence and communications strategy, with a strong focus on supporting pupil recruitment and retention.
The role requires exceptional communication skills, creativity, solid digital capability, strategic thinking and meticulous attention to detail.
Working closely with the Director and the wider Admissions team, the postholder will lead a small team and manage the operational delivery of the annual Admissions and Marketing plan, ensuring a high quality experience for prospective and current families throughout their journey with the school.
Direct line management of Marketing Officer and shared line management of Data & Systems Officer.
Key Skills and Attributes
Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems
Advanced content creation skills, including photography, videography, short form video production and editing
Imaginative and creative approach to marketing and digital storytelling
Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community
Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods
Awareness of emerging marketing technologies and trends, with the ability to apply them to enhance brand presence and customer experience
Experience managing external agencies - such as web developers, photographers and videographers - ensuring strong performance, value for money and high quality delivery across all projects
Experience of managing budgets effectively
Proven ability to lead, support and develop team members ensuring high quality output and professional growth
Responsibilities
Marketing Communications
Help to develop and maintain and update clear brand guidelines and visual assets to ensure a consistent, authentic and engaging school identity
Oversee the production, editing and distribution of all marketing materials - print and digital
Act as the school's lead digital storyteller, ensuring content reflects the school's values, achievements and community
Lead the creation of engaging visual content, including photography, videography and short form video
Ensure communication with current families is thoughtful, consistent and engaging, strengthening loyalty and positive word of mouth
Digital Marketing, Social Media & Website
Lead the planning,



creation and management of digital content across the website and social media channels
Working with the Director, ensure all communication - internal and external - is clear, timely and aligned with the school's aims
Work with the Director to develop and maintain a rolling digital and social media strategy
Define and track KPIs for digital communications aligned to school goals
Use data and performance insights from advertising, digital platforms, social media and website analytics to inform decisions and improve results
Provide regular reporting using Google Analytics, social media insights and monitoring tools
Monitor online conversations and parent/community sentiment to inform content planning and customer service responses
Manage ongoing website development, including site audits, SEO improvements, CMS upgrades and content migration where required
Admissions Marketing & Support
Collaborate closely with the Admissions Managers to shape communications for prospective parents from enquiry to acceptance
Work with the Director to design and deliver research and insight gathering
Implement the school's marketing plan to support pupil recruitment and strengthen public perception
Manage the strategic and operational delivery of advertising campaigns for pupil recruitment
Parent Experience
Supports the Director in leading clear, timely and consistent school to parent communication across all channels, ensuring families feel informed, valued and connected
Oversees the creation, accuracy and ongoing maintenance of parent guides, ensuring information is accessible, up to date and aligned with school policies and expectations
Manages the parent portal, ensuring content is well structured, intuitive to navigate and reflective of the school's communication standards
Leads and supports pupil and family onboarding processes, ensuring new families receive a warm, well organised and seamless introduction to school life, from offer acceptance through to their first term
Contributes to pupil retention strategies by understanding parent needs, monitoring sentiment and identifying opportunities to strengthen engagement throughout the parent journey
Ensures the end to end parent experience - from first enquiry to ongoing school life - is positive, consistent and aligned with the school's values
Led by the Director, work collaboratively with Admissions, Pastoral, Academic and Operational teams to ensure parents receive a seamless,



joined up experience at every stage
Uses feedback, data and insights to identify areas for improvement and recommend changes that enhance parent satisfaction and loyalty
Internal Communications
Champion a marketing and customer focused culture across the school
Ensure all staff are informed and engaged with the school's marketing activities
Maintain a visible presence among pupils and staff, gathering insights that inform authentic storytelling
Work collaboratively with other departments across the school - including Development, Alumni Relations and Colfe's Leisure Services - providing guidance, branding support and high quality marketing materials to ensure consistency and strengthen the school's overall identity
Person Specification
Essential
Significant experience in a marketing leadership role, ideally within education, membership organisations, charities or similarly relationship driven sectors
Proven track record of delivering successful, integrated marketing and communications strategies that support customer acquisition and retention
Demonstrable experience in digital marketing, including website management, SEO, analytics, social media strategy and content optimisation
Significant experience either managing the production of, or creating, digital content including photography, videography, short form video production and editing
Experience managing external agencies (e.g., designers, photographers, videographers, web developers) to ensure high quality, cost effective delivery
Experience managing budgets and monitoring spend against strategic priorities
Experience leading and developing team members, with the ability to inspire, support and hold others to high standards
Desirable
CIM Level 6 or above Diploma in Professional Marketing; AMCIS Diploma in Marketing or relevant certificates in digital marketing (i.e. Google analytics certification or Meta Blueprint)
Experience working within an independent school or education setting
Familiarity with school MIS/CRM systems, admissions pipelines or customer journey mapping
Understanding of parent engagement, customer experience design or community based marketing
Personal Qualities
Warm, approachable and confident, with a genuine interest in people and community
Proactive, solutions focused and able to work independently while knowing when to seek guidance
Resilient and calm under pressure, particularly during busy admissions cycles
Enthusiastic about school life, with a willingness to be visible, engaged and present across the community
Colfe's School is committed to safeguarding and promoting the welfare of children.
All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
#J-*****-Ljbffr

📌 Head Of Marketing (Melbourne)
🏢 COLFES SCHOOL
📍 Melbourne