Job Description

Digital Six is seeking a commercially minded Lifecycle Marketing Specialist to lead and grow our customer lifecycle, retention and marketing automation offering.

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This is an exciting opportunity for someone with solid experience in CRM, email marketing, marketing automation and customer journeys who is ready to take ownership of a growing area of the business.

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You'll work directly with clients to develop and deliver high-performing lifecycle marketing strategies across email, SMS and automation. You'll also play a key role in growing this service offering, identifying new opportunities, driving revenue and providing creative direction to team members supporting campaign delivery.

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Must be Brisbane-based.

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What You'll Be Doing

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- Develop and manage lifecycle marketing and customer retention strategies for a diverse client portfolio.
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- Build, launch and optimise email, SMS and automated marketing campaigns.
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- Create and improve customer journeys, workflows and marketing automation.
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- Use customer data to develop audience segments and personalised communications.
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- Develop strategies to improve customer engagement, retention, loyalty and lifetime value.
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- Analyse campaign performance and use insights to improve results.
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- Work directly with clients to understand their goals, present strategies and identify opportunities.
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- Help grow the lifecycle marketing department by identifying opportunities within existing and new client relationships.
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- Take ownership of the development, processes and future direction of this growing service area.
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- Provide creative direction, feedback and guidance to team members supporting campaign development and delivery.
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- Collaborate with Digital Six's design,



content and strategy teams to deliver effective customer marketing campaigns.
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What We're Looking For

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We're looking for someone experienced in Lifecycle Marketing, CRM or Email Marketing who is confident working with clients and ready to take ownership of a growing department.

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You'll bring:

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- Lifecycle Marketing & CRM Experience: Experience using CRM, customer engagement or marketing automation platforms to manage audiences, campaigns and customer journeys.
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- Email & Marketing Automation Experience: Strong experience building and optimising email campaigns, automated workflows and personalised customer communications.
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- Platform Experience: Experience with Klaviyo, HubSpot, ActiveCampaign, Salesforce, Braze or similar CRM and marketing automation platforms.
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- Customer Retention & Journey Experience: A strong understanding of customer journeys, segmentation, personalisation, loyalty and retention.
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- Commercial Confidence: The confidence to identify opportunities, contribute to sales conversations and help grow client accounts and department revenue.
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- Client Management Skills: Robust communication and presentation skills, with the ability to lead client conversations and provide strategic recommendations.
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- Leadership & Creative Direction: Experience providing direction, feedback and guidance to designers, content creators or other team members.
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- Analytical Thinking:



The ability to interpret campaign and customer data and turn insights into action.
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- Ownership & Ambition: A genuine desire to take ownership of a growing service area and help build it into a successful part of the business.
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- Organisation & Adaptability: The ability to manage multiple clients and projects in a fast‐paced agency environment.
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Why You'll Love Working With Digital Six

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- Own and grow a department: Take a leading role in building our lifecycle marketing and customer retention offering.
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- Drive commercial growth: Identify opportunities, grow client relationships and contribute directly to the success of the department.
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- Leadership opportunity: Provide creative direction and help build the team as the service area grows.
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- Work directly with clients: Lead strategy, build relationships and make a measurable impact on client results.
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- Develop your expertise: Work across leading CRM, email marketing and marketing automation platforms.
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- Work-life balance: Enjoy 12 days additional paid leave each year.
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- Competitive salary: Be recognised and rewarded for your skills, leadership and contribution.
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- Collaborative culture: Join a supportive, creative and ambitious digital team.
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- Diverse client portfolio: Work across a range of industries, brands and customer challenges.
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Why Now?

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This is more than a campaign management role. It's an opportunity to take ownership of a growing Lifecycle Marketing department, develop the service offering, grow revenue and help build the team around you.

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If you have strong experience in CRM, lifecycle marketing, email marketing or marketing automation and are ready to take the next step into a commercially focused leadership role, we'd love to hear from you.

📌 Lifecycle Marketing Specialist (Queensland)
🏢 Digital Six
📍 Queensland