Job Description

Join a fast-growing beauty and cosmetics company across our professional and consumer brands.

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We're looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.

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This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.

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Join a fast-growing beauty and cosmetics company across our professional and consumer brands.

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We're looking for an experienced eCommerce, CRM & Lifecycle Marketing Specialist to take ownership of our online customer journeys, automation, tracking, segmentation and retention.

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This is a hands-on role. You will be responsible for setting up and improving the systems and automations that track our customers, personalise their experience and increase repeat purchases and lifetime value.

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What You'll Be Doing

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- Set up and optimise online customer automations across the complete customer lifecycle.
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- Build and manage Klaviyo email and SMS flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP and loyalty.
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- Use customer data to build meaningful audience segments and deliver personalised communications based on behaviour, purchase history, engagement and customer type.
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- Develop and implement strategies to improve customer engagement, retention, loyalty, repeat purchase rate and lifetime value (LTV).
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- Set up customer tracking, tagging and segmentation to better understand online customer behaviour and purchasing patterns.
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- Track and improve current vs returning customers, repeat purchase rate, LTV, AOV, retention and customer acquisition.
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- Build different customer journeys for our B2B professional beauty and B2C cosmetics customers.
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- Manage and optimise Klaviyo and Shopify Plus integrations.
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- Audit our current customer journey, tracking and automation setup, identify gaps and implement improvements from the ground up.
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- Use Claude and AI tools to improve automation, customer personalisation, analysis and reporting.
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- Identify opportunities to increase conversion, cross-sell, upsell and customer retention.
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- Create clear reporting showing customer behaviour, lifecycle performance and revenue generated from CRM and automations.
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- Continually test and optimise campaigns, flows, segmentation and customer journeys.
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What We're Looking For

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- Advanced Klaviyo experience is essential.
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- Strong Shopify Plus / Shopify eCommerce experience.
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- Proven experience setting up customer automation, tracking, segmentation and lifecycle journeys.
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- Strong understanding of CRM, retention, loyalty, personalisation and customer lifetime value.
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- Ability to turn customer data into targeted audiences, personalised marketing and actionable growth strategies.
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- Experience with eCommerce analytics, attribution and customer reporting.
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- Confident using Claude and other AI tools to improve marketing and automation.
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- Commercially focused with a strong understanding of online revenue, retention and customer profitability.
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- Beauty, cosmetics or high-growth eCommerce experience is highly regarded.
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- Proactive and capable of auditing what we currently have, identifying what is missing and implementing it.
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About Us

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We operate across professional beauty and consumer cosmetics, with a strong focus on eCommerce, innovation and growth.

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We need someone who can take ownership of our customer lifecycle — understanding our customer data, building smarter segments, automating personalised customer journeys and developing strategies that turn first-time customers into loyal, high-value repeat customers.

📌 Lifecycle Marketing Specialist Contract (Launceston)
🏢 Salon Tech Co
📍 Launceston