Job Description

WE NEED SOMEONE WHO KNOWS HOW TO MAKE PEOPLE PAY ATTENTION.

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We're looking for a content thinker and creator to work across a growing group of psychology, mental health and personal brands. Great content isn't just writing anymore.

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It's the reel someone sends to a friend. The Substack people actually read. The LinkedIn post that starts a conversation. The campaign that gets noticed. And whatever format starts working six months from now that none of us are using yet.

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Your job is to keep across what earns attention, find the ideas worth sharing and turn them into content that helps us build audiences, brands and products.

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You'll work closely with the Marketing Manager, Operations Manager and Founder, as well as clinicians and creative specialists.

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THE JOB, IN FIVE MOVES

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SPOT

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Keep across content trends, platforms, formats and audience behaviour. Find opportunities in research, conversations, clinicians, the Founder, existing content and what's happening online.

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CREATE

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Turn those ideas into the right thing - reels, articles, social content, Substack, LinkedIn, video, web content or something we haven't tried yet.

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CAMPAIGN

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Work with the Marketing and Operations Managers to turn bigger brand and product priorities into campaigns people actually notice.

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REPURPOSE

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Know that one solid idea can travel. Find the right hook,



format and angle for each platform rather than copy-pasting the same post everywhere.

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PUBLISH

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Create, edit, coordinate and get it live. Then pay attention to what people actually respond to.

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YOU MIGHT BE OUR PERSON IF...

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- You're creative, digitally curious and culturally switched on.
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- You notice when a format starts taking off and understand why some content earns attention while other content disappears into the feed.
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- You can write - but you also think visually, socially and across platforms.
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- You're willing to test things, learn fast and bring ideas rather than wait for them.
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- When something isn't cutting through, your instinct isn't simply: "Let's post more consistently."
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PROBABLY NOT FOR YOU IF...

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- You want to be handed a finished content calendar and told what to post.
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- "Content" means making a Canva tile, writing a caption and ticking Instagram off the list.
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- You're more interested in output than understanding what actually earns attention.
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WHY HERE?

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- We're a small, entrepreneurial team building brands, products and ideas in areas we genuinely care about.
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- You'll work close to the people making the decisions: less hierarchy, more access, more room to try things.
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- We care about experience, but we're equally interested in curiosity, energy, taste and initiative.
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- We want someone who wants to help build this with us.
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📌 CONTENT & DIGITAL MARKETING COORDINATOR (Queensland)
🏢 Pettina Stanghon
📍 Queensland