Job Description

HEAD OF MARKETING | NORTH SYDNEY | RETAIL

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I'm working on a senior marketing leadership opportunity with a fast-growing Australian-owned retail business with up to 20 stores across Sydney, Melbourne and Brisbane.

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This is a genuine Head of Marketing chance, reporting directly to the Retail Director and taking ownership of the broader marketing function across a growing multi-site retail business.

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The opportunity

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- Competitive salary + bonus
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- North Sydney | 5 days onsite
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- Leadership role | Growing team
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Local area marketing is a key focus

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The business is heavily driven by physical retail, shopping centres and local catchments, with a strong focus on strengthening local area marketing and driving store traffic.

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DAY TO DAY

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You'll be responsible for:

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- Owning the overall marketing strategy across the store network
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- Developing and executing local area marketing campaigns across shopping centres and retail precincts
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- Building relationships with shopping centre teams, local stakeholders and retail partners
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- Developing initiatives that increase store visitation, customer acquisition and revenue
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- Leading retail campaigns, activations, promotions and customer experiences
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- Managing and mentoring a small marketing team across Marketing, CRM, eCommerce and Design
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- Providing strategic direction across the digital functions, with dedicated specialists managing these areas
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- Briefing and managing external agency partners, ensuring activity is commercially aligned and delivering ROI
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- Working closely with the Retail team across the store network to align marketing activity with trading priorities
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- Using customer, campaign and store performance data to identify opportunities and improve results
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- Managing marketing budgets, reporting and commercial KPIs
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- Bringing greater structure, strategy and leadership to the marketing function as the business continues to grow
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THE RIGHT BACKGROUND

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This role would suit an experienced retail marketing leader who is ready to take ownership of the marketing function and have a direct impact on store traffic, customer acquisition and commercial growth.

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The key requirement is strong shopping centre / local area marketing experience. You'll need to understand how to market to local catchments, work with shopping centre partners and drive customers into physical retail stores.

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Experience across multi-site retail, shopping centres, precinct marketing or destination marketing will be highly relevant.

📌 Head of Marketing (New South Wales)
🏢 Tshr
📍 New South Wales