An exciting opportunity has emerged for an accomplished Head of Marketing / Marketing Director to join a high-growth, Australian-owned consumer business with an established premium product portfolio and a strong direct-to-consumer model.
This is a genuinely influential leadership opportunity for a commercially minded marketing executive who wants to own the marketing strategy, shape the next phase of growth and have a direct impact on the direction of the business.

This is not a traditional Marketing Director role where you are simply executing an established brand strategy. Working closely with the founders and senior leadership team, you will take ownership of the overall marketing vision and strategy, determining where the business should invest, how it should connect with consumers and how marketing can drive sustainable commercial growth.
You will have genuine ownership across brand, digital, customer acquisition, e-commerce, campaigns, content and the broader customer experience.
Key responsibilities will include:

- Develop and own the overarching marketing strategy and vision
- Own the marketing budget and determine investment priorities
- Partner with the leadership team on revenue and commercial targets
- Develop a clear framework for measuring marketing performance, ROI and effectiveness
- Lead customer acquisition, digital, e-commerce, paid media and campaign strategy
- Identify new channels and opportunities for growth
- Develop and evolve the brand proposition as the business expands into new categories
- Build a high-performing marketing team and develop internal capability
- Work closely with Product, Digital and E-commerce to bring new propositions to market
- Use customer insight, data and testing to continually improve marketing performance
- Challenge existing thinking and bring new ideas, energy and commercial rigour to the function





The business has already built a strong position in its core category and has a clear ambition to become a much broader premium consumer lifestyle brand.
There is significant product innovation and category expansion underway, creating an exciting marketing challenge. You will be helping shape how the brand enters new categories, attracts new customers, builds lifetime value and continues to grow across both domestic and international markets.

The Ideal Candidate

- Significant senior marketing leadership experience within a premium consumer product environment
- Essential experience working within a genuine Direct-to-Consumer (DTC) business
- A robust understanding of customer acquisition, digital marketing and e-commerce
- A proven track record of using marketing to drive revenue and commercial growth
- Experience owning significant marketing budgets and making investment decisions based on ROI
- Strong brand strategy and customer proposition experience
- Experience leading and developing high-performing marketing teams
- A highly commercial, analytical and data-led approach
- Experience working closely with Product and/or Innovation teams would be highly advantageous
- An entrepreneurial mindset and the confidence to challenge, test and change
- The ability to operate comfortably in a fast-moving, founder-led environment

You will be someone who is equally comfortable discussing brand, customer, creative and consumer behaviour as you are discussing CAC, conversion, revenue, ROI and marketing performance.
THE CULTURE This is an entrepreneurial, founder-led business where decisions are made quickly and people are encouraged to challenge the status quo.

If you're looking for a Marketing Director chance where you can genuinely shape the strategy, team and future direction of a growing consumer brand, we'd love to hear from you.
Apply now for a confidential discussion.

📌 HEAD OF MARKETING / MARKETING DIRECTOR (Melbourne)
🏢 Jivaro
📍 Melbourne