About the role

Reporting directly to the GM – Membership and Stakeholder Engagement / Group Publisher, you will be responsible for developing and delivering compelling editorial content that informs, educates and connects the industry. This is a highly visible role requiring excellent journalism, commercial awareness and relationship-building skills. You'll work closely with industry leaders, suppliers, manufacturers, printers, packaging businesses, government stakeholders and international partners to ensure Print21 continues to set the benchmark for industry journalism.

The role includes travel throughout Australia and New Zealand, with opportunities to attend leading international trade exhibitions and conferences including drupa, FESPA, Labelexpo, Printing United and other major global events.

Key responsibilities

- Lead the editorial strategy for Print21 across magazine, website, digital bulletins, video and podcast channels.
- Plan and deliver editorial calendars for print and digital publications.
- Produce news, features, interviews, opinion pieces and industry analysis.
- Report on emerging technologies, business trends, sustainability, packaging, labels, signage, commercial print and visual communications.
- Attend industry events, conferences, exhibitions and awards throughout Australia, New Zealand and internationally.
- Develop relationships with CEOs, business owners, manufacturers, suppliers, government and industry stakeholders.
- Manage freelance contributors, photographers and content creators.
- Maintain the highest standards of editorial independence, accuracy and integrity.




- Work collaboratively with the commercial team while maintaining a clear separation between editorial and advertising.
- Identify opportunities to expand multimedia storytelling through podcasts, video, webinars and social media.

About you

- Significant editorial or senior journalism experience.
- Outstanding writing, interviewing and editing skills.
- Experience managing editorial calendars and publishing workflows.
- Solid understanding of digital publishing, SEO, newsletters and social media.
- Confidence interviewing senior executives and industry leaders.
- Ability to translate technical subjects into engaging business stories.
- Excellent organisational skills with the ability to manage multiple deadlines.
- A collaborative, energetic and curious approach.
- Experience within print, packaging, manufacturing, engineering, industrial technology or B2B publishing will be highly regarded, although not essential.

About us Print21 is recognised as the premier business publication serving Australia's and New Zealand's print and graphic communications industries, delivering trusted reporting on business, technology, sustainability, packaging, labels, sign and display, workforce issues and market intelligence. For more than two decades, Print21 has been the trusted voice of the Australian and New Zealand print, packaging, labels, signage and visual communications industries. In recent announcements the operational management of the publication has resumed within the Visual Media Association (VMA), to bring a strong voice of industry under the custodianship of the peak industry association.

📌 Editor (Melbourne)
🏢 Visual Media Association
📍 Melbourne