Job Description

The Brand Activation Manager – Visibilities is responsible for delivering impactful in-store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level. The role focuses on developing and executing point-of-sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes.

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This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand-aligned and commercially effective.

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Universal Accountabilities

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- Lead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategies
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- Translate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailers
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- Deliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectives
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- Partner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomes
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- Contribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignment
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- Own the full project lifecycle for visibility assets, from concept development through to execution and delivery
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- Leverage global assets, templates, and best practices to streamline execution and ensure consistency across the region
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- Ensure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messaging
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- Review and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impact
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- Monitor competitor activity, market trends, and shopper behaviour to inform visibility strategies and execution priorities
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- Develop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraints
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- Coordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordination
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- Manage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in market
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- Drive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and cost
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- Promote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effort
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- Provide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategy
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Required Skills and Experience

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- Degree or equivalent in Marketing, Business, or related field
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- Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
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- Strong understanding of retail channels and point-of-sale execution
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- Ability to manage multiple projects and stakeholders in a fast-paced workplace
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- Experience working with agencies and suppliers
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- Strong communication, collaboration, and organisational skills
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Preferred Skills and Experience

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- Exposure to global brand frameworks and local adaptation
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- Knowledge of display production or execution processes
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- Strong commercial awareness and problem-solving capability
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- Interest in retail marketing, activation, and brand building
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Working Relationships

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- Internal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global Marketing
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- Based in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office. Supporting multiple categories and retail channels
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- Fast-paced, collaborative environment with exposure to both local and global stakeholders
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- Requires agility to manage planned activations and time-sensitive requests
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📌 Brand Activation Manager - Visibility ANZ (New South Wales)
🏢 Energizer Holdings
📍 New South Wales