Job Description

Digital Marketing & Website Specialist - SEO, AI & Web Development

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Help us build the digital engine behind a rapidly growing Sydney business.

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Bright Force Electrical is a growing, family-owned electrical business servicing homeowners across Sydney.

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We're looking for a hands-on Digital Marketing & Website Specialist to take ownership of our digital presence and help drive the next stage of our growth.

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This isn't a role where you'll simply brief agencies and wait for reports.

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We want someone who loves getting into the work - building SEO strategies, developing and improving websites, creating content, using AI tools such as Claude and ChatGPT, analysing performance and constantly looking for the next chance to generate more leads.

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You'll work directly with the Directors and have the opportunity to make a genuine impact on how we grow the Bright Force brand.

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What You'll Be Responsible For

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SEO & Organic Growth

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- Develop and execute our ongoing SEO strategy.
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- Conduct keyword, competitor and search-intent research.
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- Optimise website pages for local and organic search.
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- Build and optimise suburb, location and service landing pages.
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- Identify new opportunities to increase organic visibility and lead generation.
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- Manage internal linking, metadata, on-page SEO and content optimisation.
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- Conduct technical SEO audits and implement improvements.
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- Monitor rankings, traffic, conversions and overall organic performance.
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Website development will be an important part of this role. We're looking for someone who is comfortable getting hands-on rather than simply briefing an external developer.

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Responsibilities will include:

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- Build and develop new websites, landing pages and digital assets.
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- Create and modify pages within WordPress and other CMS platforms.
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- Build SEO-focused service, suburb and location pages.
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- Make ongoing improvements to website design, structure and functionality.
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- Implement website changes designed to improve conversion rates and lead generation.
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- Understand and work with HTML and CSS where required.
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- Use Claude, ChatGPT and other AI development tools to assist with website creation, coding, troubleshooting and optimisation.
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- Identify and resolve basic website issues independently.
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- Work with external developers where more advanced technical development is required.
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- Ensure websites are mobile-friendly, fast, easy to navigate and built with SEO best practices in mind.
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- Continually test and improve website user experience and conversion performance.
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AI will be a major part of this role.

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You'll use tools including Claude and ChatGPT to improve the speed and quality of our marketing and website development.

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This may include:

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- Using Claude to assist with website development, coding and optimisation.
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- Building website sections and landing pages using AI-assisted development.
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- Creating and improving AI workflows for marketing.
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- Developing prompts and systems for scalable content creation.
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- Using AI for competitor, keyword and market research.
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- Creating SEO content frameworks.
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- Finding ways to automate repetitive marketing processes.
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- Testing emerging AI tools and bringing new ideas into the business.
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We're not looking for someone who simply types a question into AI and copies the response.

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We want someone who understands how to use AI as a serious marketing, development and productivity tool.

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Content

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- Create and optimise service pages, location pages, project pages and landing pages.
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- Create SEO-focused articles and supporting content.
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- Upload and manage website content.
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- Develop content strategies around specific services and geographic areas.
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- Ensure content remains accurate, useful and consistent with the Bright Force brand.
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- Assist with email and SMS marketing campaigns.
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- Create landing pages and campaign assets.
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- Develop strategies to generate repeat business from our customer database.
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- Support paid advertising campaigns where required.
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- Identify new digital channels and lead-generation opportunities.
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- Continually look for opportunities to increase the number and quality of inbound leads.
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Analytics & Reporting

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Marketing isn't just about producing content or increasing website traffic — we want to understand what's actually generating business.

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- Website traffic
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- Organic rankings
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- Leads and enquiries
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- Website conversion rates
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- Marketing attribution
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- Organic growth and performance
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Most importantly, you'll help us understand:

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What's generating leads, what's generating revenue, and where should we invest next?

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Who We're Looking For

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Must Have

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- 3+ years' hands-on experience in digital marketing and SEO, with proven experience managing SEO for plumbing, electrical or other trade/service-based businesses.
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- Strong practical SEO and local SEO knowledge.
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- Demonstrated experience building, managing and improving websites.
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- Experience using WordPress or similar CMS platforms.
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- Ability to independently create and modify website and landing pages.
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- Working knowledge of HTML and CSS.
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- Experience using Claude, ChatGPT or other AI platforms for marketing and/or website development.
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- Experience with Google Analytics and Google Search Console.
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- Strong written communication and content creation skills.
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- Basic graphic design capability using Canva or similar platforms.
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- Ability to interpret marketing data and make commercially focused decisions.
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- Strong attention to detail.
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- Excellent organisation and time management.
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- Confidence taking ownership of projects from concept through to execution.
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Highly Desirable

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- Previous experience marketing electrical, plumbing or other trade businesses.
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- Experience building high-performing local service websites.
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- Experience using AI-assisted coding or website development workflows.
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- Experience with conversion rate optimisation.
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- Understanding of website speed, technical SEO and UX.
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- Experience working with call tracking and lead attribution.
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The Type of Person We Want

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- Curious - you're constantly testing new tools, strategies and ideas.
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- Hands-on - you don't just create a marketing plan or brief a developer; you're comfortable getting in and building things yourself.
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- Commercially minded - you understand that marketing ultimately needs to generate qualified leads and revenue.
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- Creative - you can turn everyday electrical services and projects into compelling digital content.
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- Analytical - you want to understand why something worked, not just whether it looked good.
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- AI-driven - you're excited about where AI is taking marketing and website development and actively use it to work smarter.
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- Accountable - you're comfortable having clear KPIs and taking ownership of results.
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Why Join Bright Force Electrical?

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Make a Genuine Impact

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You'll work directly with the business owners and have significant input into our marketing and digital direction.

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Build, Don't Just Maintain

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We're investing heavily in our digital presence.

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You'll have the opportunity to build new websites, landing pages, campaigns, SEO strategies, content systems and AI workflows rather than simply maintaining what already exists.

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AI-First Marketing & Development

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We want to be ahead of the curve when it comes to AI, automation, website development and digital marketing.

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If you love experimenting with Claude, ChatGPT and emerging technology, you'll have the freedom to explore it here.

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As Bright Force continues to grow, there is significant opportunity for this position to develop into a senior digital marketing or marketing leadership role.

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Join an ambitious, supportive team where good ideas are encouraged and acted on.

📌 Digital Marketing & Website Specialist - SEO, AI & Web Development (New South Wales)
🏢 Bright Force Electrical
📍 New South Wales