About the role The Marketing and Communications Coordinator will be responsible for implementing the marketing and communications strategy (with a focus on digital marketing and communications) for the 2027 Australian Masters Games with the primary aim of generating awareness and driving entries.

Key responsibilities

- In conjunction with the GM-MC, work with identified agencies to develop, implement and review the Games marketing and communications strategy with the primary aim of generating awareness and driving entries.
- Implement the appropriate blend of effective digital and traditional advertising campaigns and collaborate with appointed agencies, including Google Ad words, re-marketing, E-Newsletter and social media activations.
- Implement the Games social media strategy with a focus on engagement and growth across social media platforms to ultimately generate awareness and drive entries.
- Work with participating sports to develop and implement bespoke sport-specific marketing strategies.
- Assist and implement the sporting club marketing strategy to the sporting club database.

- In conjunction with the AMG GM & GM-MC, implement an impactful ambassador and influencer program to promote the Games.
- Manage the efficient and effective day-to-day communications with participants and stakeholders via social media platforms.
- Manage content development and delivery of the Games eDM (via MailChimp) in the lead up to and during the Games with the view to grow the Games database.

- Manage the 2027 AMG website including content creation and updating via WordPress.
- Assist with implementation of the Games brand across all touchpoints of the Games.

About you





- Tertiary qualifications in Marketing, Communications or a relevant discipline
- Minimum of two years' experience in a similar role, with a strong focus on digital marketing

- Excellent written communication skills with a strong ability to generate creative and engaging content across a variety of platforms (e.g. website, eDM and social media)
- Experience in the interpretation of and reporting on digital analytics (including Facebook and Google analytics) to draw valuable insights and maximise campaign performance
- Innovative mindset with an understanding of the latest digital marketing trends, technologies and methodologies and best practices to optimise performance for engagement and growth

- Experience with Adobe Creative Suite, Mailchimp and Wordpress desirable
- High level office suite skills ensuring accuracy and quality within reasonable timeframes
- Excellent interpersonal skills resolving issues at the point of origin and facilitating productive and productive relationships with stakeholders

- Demonstrated high level written and oral communication skills with ability to effectively communicate at all levels and across all demographics
- Ability to work independently as well as in a project team with outcomes focus
- Must be based in either Newcastle or the Central Coast.

About us During 13-20 November 2027, Australia's premier multi-sports festival, the Australian Masters Games (AMG) will be held across Newcastle and the Central Coast. The Games are expected to attract over 8,000 participants and accompanying persons across a targeted sport program of 50+ sports.

The employer is UniSport Australia which manages the Australian Masters Games.

📌 Marketing and Communication Coordinator (Newcastle)
🏢 UniSport Australia
📍 Newcastle