About the role

This is a broad, hands-on senior marketing position where no two days will be the same. You'll take ownership of the Club's marketing strategy and brand direction while working closely with the management team, Junior Marketing Coordinator and external creative and digital partners.

Key responsibilities
Developing and delivering the Club's overall marketing strategy and annual marketing plan
Leading integrated campaigns across hospitality, events, membership, Surf Life Saving and community initiatives
Managing and protecting the Alex Surf Club brand across all channels
Overseeing digital marketing, paid media, social strategy, website, SEO, eDM and SMS campaigns
Managing campaign planning, creative direction, content and communications
Working with external agencies, designers, photographers, videographers and other suppliers
Supporting major Club events, sponsorships, partnerships and community initiatives
Managing the marketing budget and monitoring campaign performance and ROI
Managing and supporting the Junior Marketing Coordinator
Reporting on marketing performance and identifying opportunities for continued growth and improvement





About you
Experience in a Marketing Lead, Marketing Manager, Senior Marketing Manager or similar role
Solid experience developing and delivering multi-channel marketing campaigns
Excellent brand management, creative direction and copywriting skills
Experience across digital marketing, websites, paid media, eDM and campaign analytics
Experience managing agencies, suppliers and multiple internal stakeholders
Strong project management and organisational skills
An ability to manage competing priorities in a busy and diverse workplace
Experience managing budgets and measuring campaign performance
A collaborative, practical and hands-on approach
Experience leading or mentoring junior marketing team members

About us

Alex Surf Club is one of the Sunshine Coast's most recognised community and hospitality organisations. We pride ourselves on creating a workplace where people enjoy coming to work, offering work-life balance, an amazing team environment and culture, and a supportive and collaborative team.

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