Marketing Coordinator — Bloodstockauction.com

North Sydney, NSW | Full time

About the Business

Bloodstockauction.com is Australia's original online thoroughbred auction platform, established over a decade ago as the first of its kind in the market. With a membership base exceeding 24,500 and sustained year-on-year growth, the business is entering its next phase of expansion and is seeking an experienced Marketing Coordinator to help lead this growth.

About the Role

This is a strategic, hands-on leadership position responsible for shaping and executing the company's marketing direction. Working closely with the CEO, the successful candidate will define brand positioning, drive campaign performance, and deliver measurable growth outcomes. The role carries genuine ownership of strategy and results, rather than execution of pre-set direction.

What We Offer
Travel prospect
Your opinions and suggestions matter
You will be part of a supportive team that wants to win
Growth potential

Key Responsibilities
Develop and lead a 12-month marketing strategy aligned with business growth targets




Plan and manage digital advertising campaigns, with a strong focus on Meta platforms
Oversee brand positioning and ensure consistency across all channels
Leverage data and performance metrics to inform content and campaign decisions
Produce and coordinate marketing content, including basic content editing
Identify and evaluate opportunities to apply AI tools within marketing operations
Report regularly on campaign performance and strategic progress to executive leadership

About You
Proven experience in a marketing management or senior marketing role
Demonstrated success managing Meta advertising campaigns
Strong understanding of brand strategy and positioning
Data-driven approach to decision-making
High level of initiative, consistency, and organisational rigour
Working knowledge of, or robust interest in, AI tools relevant to marketing
Interest in the horse racing industry is advantageous but not essential
Experience or interest in podcasting will be highly regarded

📌 Marketing Coordinator North Sydney
🏢 Bloodstock Auction
📍 North Sydney