Independent Brands Australia (IBA) is the retailer arm of Metcash's liquor pillar, supporting Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor, Thirsty Camel and Duncans. We cover the Eastern Suburbs of Melbourne, building robust commercial relationships and providing expert retail advice to members.
Join us to deliver measurable business results, drive promotions, and uphold brand standards while supporting independent retailers across Australia.
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