SEO & CRO Specialist- South Bank, QLD
Job no: ******
Brand: Travel Associates
Work type: Full time
Location: Queensland
Categories: Marketing and Communication
Complete regular competitor analysis to identify opportunities and risks
Design, execute, and evaluate A/B and multivariate testing programs
Recommend and implement improvements to increase enquiry conversion rates
Provide regular reporting on SEO, AEO, and CRO performance against agreed targets
Develop and execute SEO and AEO strategies to grow organic visibility across websites
Conduct keyword research and content gap analysis to identify growth opportunities
Use Fullstory and behavioural insights to identify friction points in the customer journey
Bring forward recommendations and best-practice ideas for continuous improvement
Collaborate with marketing, content, development, and executive stakeholders to align priorities
Optimise on-page elements including metadata, headings, internal linking, and structured data
Draft SEO and AEO-focused content and collaborate with web teams to optimise new digital assets
Analyse customer funnels and website behaviour to identify conversion improvement opportunities
Stay informed on search algorithm updates and emerging AEO trends, adapting strategies accordingly
Monitor and improve technical SEO performance, including site structure, indexing, crawlability, and page speed
Track, analyse, and report on organic search performance using tools such as Google Search Console, GA4, and Ahrefs
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive
EXPERIENCE & QUALIFICATIONS
Business degree or relevant area of study
Proven ability to write SEO and AEO-optimised copy
3-5 years' experience in an SEO, AEO, or CRO-focused role




Experience using AI tools to improve workflows and processes
Experience running A/B and multivariate tests using Optimizely or a similar platform
Strong analytical capability with the ability to convert data into actionable recommendations
Sound understanding of technical SEO, on-page optimisation, and emerging AEO practices
Excellent communication, collaboration, problem-solving, and stakeholder management skills
Demonstrated experience using Google Search Console, GA4, Ahrefs, or similar SEO platforms
What you'll enjoy:
Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
Development:Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and more
Travel Discounts:Including family and friends - flights, hotels,



tours, cruises, travel insurance and more
Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
Mental Health:Support and Employee Assistance Program for staff and family
Social:Regular awards nights, social team-building and industry events, with the prospect to attend global conferences (Bangkok in ****)
Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
#LI-BC1#LI-Onsite
We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels.
Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.
We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels.
Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.
#J-*****-Ljbffr

📌 Seo & Cro Specialist- South Bank, Qld (Brisbane)
🏢 Travel Associates
📍 Brisbane