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The Senior Category Development Manager is responsible for driving category growth through deep categories, channel, consumer and shopper understanding.Reporting to the Category & Trade Marketing Director, this role leads category strategy, insights, and planning initiatives that create value for consumers, customers, and Ferrero.
Working closely with cross-functional teams, the position translates insights into actionable growth plans while fostering strong partnerships with key retail customers.
The role also plays an important part in shaping category strategies, influencing business decisions, and developing category capability across the organization.
This is a great opportunity to join an expanding Category Development team with Ferrero Australia now present in multiple exciting categories across Confectionery, Spreads, Biscuit, Frozen Desserts & BFY (Better For You) Snacks.
Main Responsibilities:
Lead the development of category, shopper, and market insights to support strategic decision-making
Leverage multiple data sources and research tools to identify growth opportunities and emerging trends
Deliver compelling analysis and recommendations that influence commercial strategy
Develop reporting frameworks and performance tracking to measure category and business performance
Develop and champion category growth frameworks across channels and categories
Translate consumer and shopper insights into actionable category strategies
Provide recommendations on assortment, pricing, space, visibility, and promotional effectiveness




Collaborate with cross-functional teams to build integrated annual plans and long-term growth initiatives
Partner with Marketing and Commercial teams to support innovation pipeline development
Provide category and shopper perspectives to help shape product launches and go-to-market strategies
Ensure innovation plans align with consumer needs, category opportunities, and retailer requirements
Act as a trusted category advisor to key retail partners
Support customer planning, category reviews, and joint business planning through evidence-based insights and recommendations
Strengthen Ferrero's reputation as a category leader through best-in-class category expertise and thought leadership
Lead, coach, and develop a team of category professionals.
Foster a culture of collaboration, continuous improvement, and high performance
Strengthen category capability across the business through knowledge sharing, tools, and best practices
About You:
University degree in Business, Marketing, Commerce, Economics, or a related discipline
Significant experience in Category Management, Category Development, Trade Marketing, or a related FMCG commercial function




Demonstrated success using insights and analytics to shape business strategy and influence decision-making
Strong commercial acument and analytical capability, storytelling and presentation skills
Advanced stakeholder management, influencing capability and cross-functional collaboration
Strong project management, problem-solving and decision-making skills with ability to work in a fast-paced environment
Adaptability, resilience, and a continuous improvement mindset
Team leadership and talent development skills
Advanced MS Office skills, experience using consumer, shopper, and retail data sources
What We Offer:
Careers with caring built in - discover our benefits here .
About Ferrero:
Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in ****.
Today, it is one of the world's largest sweet-packaged food companies, with many
iconic brands
sold in countries all over the world.
Find out more about Ferrero at ferrero.com .
DE&I; at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
We believe all our people are equally talented in their own way.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, creative, and highly rewarding.
Find out more here .
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📌 Senior Category Development Manager (New South Wales)
🏢 Ferrero International
📍 New South Wales